Teach Yourself VISUALLY LinkedIn

352 Pages·2014·62.87 MB·english

by  Lance Whitney

LinkedIn
®
Lance Whitney
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Credits
Acquisitions Editor Editorial Assistant
Aaron Black Claire Johnson
Project Editor Project Coordinator
Martin V. Minner Patrick Redmond
Technical Editor
Ben Schupak
Copy Editor
Gwenette Gaddis
About the Author
Lance Whitney is a freelance writer and reporter in the New York City area.
For the past 20 years, he has written articles, columns, and reviews for a
variety of technology publications and websites. He currently works for
CNET as a freelance news reporter. He also teaches classes on personal
technology, including one on how to use social networks such as LinkedIn.
His first book, Windows 8 Five Minutes at a Time, was published by
John Wiley & Sons in 2012.
Throughout his varied career, Lance has worked as a writer and editor in
advertising, marketing, and publishing. He also spent 10 years in the IT
department at an international company where he handled everything from
local technical support to global software projects.
Author’s Acknowledgments
I would like to thank my acquisitions editor, Aaron Black, for trusting me
to write my second book for Wiley, following the first one in 2012. I would
also like to thank my project editor, Marty Minner, for his advice, wisdom,
and partnership in helping me complete this book. I’d like to thank my
technical editor, Ben Schupak, for all the time and labor he put in testing
the many steps detailed here. And finally, I’d like to thank my copyeditor,
Gwenette Gaddis, for her sharp eye and helpful feedback.
This book is dedicated to my wife Cely and to my parents.
How to Use This Book
Who This Book Is For 3 Icons and Buttons
This book is for the reader who has never used this Icons and buttons show you exactly what you need to
particular technology or software application. It is click to perform a step.
also for readers who want to expand their knowledge.
4 Tips
Tips offer additional information, including warnings
The Conventions in This Book
and shortcuts.
1 Steps
5 Bold
This book uses a step-by-step format to guide you
Bold type shows command names, options, and text
easily through each task. Numbered steps are actions
or numbers you must type.
you must do; bulleted steps clarify a point, step, or
optional feature; and indented steps give you the 6 Italics
result. Italic type introduces and defines a new term.
2 Notes
Notes give additional information — special
conditions that may occur during an operation, a
situation that you want to avoid, or a cross reference
to a related area of the book.
CHAPTER
3
Get Introduced through a Connection
Building Your Network
How can you connect with someone you do not know directly? One of your current connections Note: If the person is a 2nd-degree
who knows both of you may be able to help through an introduction. This o6ption does rely on the connection, you only need one
good graces of one of your connections but is a useful option to expand your network beyond those person to serve the introduction.
in your inner circles. Only five introductions are available with a free basic account. Icfo nthnee cpteiorsno,n y oisu ah 3avrde- dtoe grreelye on two
go-betweens to ultimately pass
along the introduction to its
Get Introduced through a Connection recipient.
6 Type a subject in the Subject
1 Find a person you want to invite to line.
21 NoteyiMsn:eo a cTutythrh i eKoen nn ep“osteC.wwroso”no rnonker bcw“tyiS t wefhoai tlrwlhcohh wPo feimonor gp y Ploteehu oYe pwo sluaet ne” pt s 78 TtyCeyolilpucl ek tw hytaehon eust rh S tareoern eqgddue etRcs oeitnn qitnunreo etcdshtutei cob efnuid etw.tldoh nyt .o5
to connect must be listed as a 2nd- or LinkedIn displays a message
3rd-level connection. telling you that your request
2 Click the person’s name to view his has been sent.
or her profile. 9 Click Close to return to the
3 Click the do3wn arrow ( ) next to person’s profile.
the Send [name of person] InMail The next step is up to your
button. shared connection to forward
4 Cfrloicmk tthhee pGoept -iunpt rmodenuuce.d option trehcei pinievnitta.tion request to the
saLhinnadkr eethddeI cn op sneurnsgeogcnet.isotns so bneet owre meno ryeo u etcNho-oment naereei:l qc Yituonieoufson twr mhiislail ns ar gpea pccyercooieuvvpe eti dfea d aan nntodhdt e iwtc hehe eb nny e w
5 Click the name of the shared invitation.
connection that you want to use
to make the introduction.
4 TIPS
LinkedIn displays an invitation
form that will be sent to the What should I write in the invitation? How can I request more than five
shared connection. Your invitation is directed to your shared connection introductions?
and may then be seen by the person you want to invite You need to upgrade to a paid premium account,
to your network. You should phrase the invitation to a process described in Chapter 9. A premium
tell your shared connection why you want to be business account offers anywhere from 15 to 35
introduced. introductions.
60 61
Table of Contents
Chapter 1 Understanding LinkedIn
Set Up Your Account and Profile ................................4
Build Your Network ..................................................6
View and Post Updates .............................................8
Communicate with Other Members ............................ 10
Use LinkedIn Groups .............................................. 12
Use LinkedIn for Jobs and Business .......................... 14
Use LinkedIn for Education ..................................... 16
Use LinkedIn on a Mobile Device .............................. 18
Chapter 2 Setting Up Your Account
Create an Account .................................................. 22
Set Up Your Profile ................................................. 26
Add Your Photo ..................................................... 28
Add Your Contact Info ............................................ 30
Add Websites to Your Profile ................................... 32
Add Your Summary ................................................. 33
Add Your Experience ............................................... 34
Add Your Education ................................................ 36
Add Additional Info ............................................... 37
Add Your Skills ...................................................... 38
Add Your Projects .................................................. 39
Add Your Organizations .......................................... 40
Add Websites to Your Summary, Jobs, and School ....... 42
Upload Files to Your Profile ..................................... 44
Add More Details ................................................... 46
View and Control Your Public Profile ......................... 47
Chapter 3 Building Your Network
Add Contacts from Your E-mail ................................. 50
Accept an Invitation .............................................. 52
Connect with People You May Know .......................... 54
Search for People ................................................... 56
Find Alumni .......................................................... 58
Get Introduced through a Connection ....................... 60
Use InMail ............................................................ 62
View the Networks of Your Connections ..................... 64
View Your Contacts ................................................ 66
Tag a Contact ........................................................ 68
Hide or Remove a Contact ....................................... 70
Select Who Can See Your Connections ....................... 72
Chapter 4 Viewing and Posting Updates
View Updates from Your Connections ........................ 76
Manage which Updates You See ............................... 78
Respond to an Update ............................................ 80
Post Your Own Updates ........................................... 82
Link to a Name in an Update ................................... 84
Delete One of Your Updates ..................................... 86
See Who’s Viewed Your Recent Updates ..................... 88
Table of Contents
Chapter 5 Communicating with Other People
E-Mail a Connection ............................................... 92
Check for New E-Mails ............................................. 93
Respond to an E-Mail ............................................. 94
Manage Individual E-Mails ....................................... 96
View and Manage All Your LinkedIn E-Mail ................. 98
Search Your Inbox for Specific Messages ...................100
Set the Frequency of E-Mails ...................................102
Select Who Can Send You Invitations .......................104
Chapter 6 Revising Your Profile
Change Your Name, Headline, or Location .................108
Change Your Photo ................................................110
Add or Update an E-Mail Address .............................112
Add, Remove, or Revise a Position ...........................114
Revise Your Education ...........................................116
Share Your Profile on Facebook or Twitter .................118
See Who’s Viewed Your Profile .................................120