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Electricity Market of the Future
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Assessing Economic Feasibility and
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Response Aggregators in Europe
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ELECTRICITY MARKET OF THE FUTURE
ASSESSING ECONOMIC FEASIBILITY AND REGULATORY
CONSTRAINTS FOR DEMAND RESPONSE AGGREGATORS IN
EUROPE
by
TariqAbdulMuhaimin
inpartialfulfillmentoftherequirementsforthedegreeof
MasterofScience
inEngineeringandPolicyAnalysis
attheDelftUniversityofTechnology,
tobedefendedpubliclyon30June2015.
Studentnumber: 4297237
Supervisor: Prof.dr.ir.P.M.Herder
Thesiscommittee: Dr.ir.R.A.Hakvoort, TUDelft
Dr.ir.B.Enserink, TUDelft
Ir.E.Koliou, TUDelft
Dr.ir.I.Wenzler, Accenture
Ir.R.Kremers, Accenture
B.Marlice, Accenture
Thisthesisisconfidentialandcannotbemadepublicuntil31July2015.
Anelectronicversionofthisthesisisavailableathttp://repository.tudelft.nl/.
Thetruthsticksinourthroatswith
allthesaucesitisservedwith: it
willnevergodownuntilwetakeit
withoutanysauceatall.
Preface
GeorgeBernardShaw
ThisdocumentisanendproductofasevenmonthresearchendeavouratDelftUniversityofTech-
nologyandAccenture,TheNetherlands.Itisintendedforanyonewithatleastabasicknowledgeof
theelectricitymarketsinEurope.Moreimportantly,anyonewishingtoexploretheideaof"demand
response"and"aggregators"intheelectricitymarket,willfindplentyherein.Fromafuturisticmar-
ketconcepttoagenericdemandresponseaggregatorbusinessmodel[alongwithanindicationof
potentialrevenueswithinspotmarkets],thisdocumentismeanttoenrichaninquisitivemind.
Intermsofwritingstyleandcontent,thedocumentaimstobeconversationalandsimple,thus
sometimesmoreelaboratethannecessary.Tomaintaincoherenceinthewritingstyle,Ideliberately
omittedadetailedmathematicaldescriptionoftheadoptedmodellingmethod-SystemDynamics
(SD).ThismeansthatreadersnotacquaintedwithSDwillfeelbelonged,whilereadersacquainted
with SD will feel more belonged. The references in the bibliography are ordered based on their
appearanceinthetext,astylethatIcouldnotchangebecauseitcomesasabaggagewiththeTU
DelftLatextemplate.Isincerelyapologizetothereaderswhoareacquaintedwithanalphabetically
orderedbibliography.
Tomakethemostofthisdocument,IsuggestthatareadershouldnotskipChapters4,5,6and7.
Areaderwithin-depthknowledgeofexistingelectricitymarketscancertainlysavetimebyskipping
Chapter3.AndofcoursetheExecutiveSummaryisbestfor"readers-in-a-hurry".
TariqAbdulMuhaimin
Delft,June2015
iii
YesterdayIwasclever,soIwanted
tochangetheworld. TodayIam
wise,soIamchangingmyself.
Rumi
Acknowledgements
Troublingdays,sleeplessnights,andunwanteddreamscharacterizedthelastsevenmonthsofmy
life. Certainly, Iwouldnothavemadeitwithoutthesupportofmanyindividuals-bothfrommy
personalandprofessionalcircles. Therefore,Iwouldliketoextendmygratitudetoeachandevery
oneofthemhere.But,beforethat,IthanktheAccentureStrategygroupforsupportingmyresearch
bothfinanciallyandintellectually.
Amongmygraduationsupervisors,IwouldliketospeciallythankDr. ir. RudiHakvoort,ir. Elta
Koliou, ir. RobbertKremersandBaartMarliceforprovidingcontinuousanddirectsupervisionin
themostexcellentmanner. TheywerepresentformewhenIneededthemthemost-sometimes
inmysteriousways. IthankDr. IvoWenzlerforgivingmetheopportunitytoworkwithAccenture
Strategy. Dr. BertEnserink,mysecondsupervisor,formakingsurethatIadheredwithcoursestan-
dards.TheChairman,Prof.dr.ir.PaulienHerderforherclear,critical,andcrispcomments.Finally,
Ithankallsevencommitteemembersforshowingconfidenceinmyabilities,providingusefulfeed-
back,andtakingtimeoutoftheirbusyschedulesforeachdiscussionandmeeting.Withoutthem,I
wouldnothavethoseEurekamoments!
Next, I would like to thank all interviewees (listed in Appendix C) for their time and support.
Theirknowledgeandpracticalinputwasextremelyvitalformyresearch.Ialsothankmycolleagues
and fellow interns at Accenture Strategy for making me feel welcome within the company. Frank
Jacobs (Senior Manager in Accenture Smart Grids Services), Sytze Dijkstra (Research Manager at
Accenture)andFrederikMijnhardt(StrategyAnalystatAccenture)forprovidingcriticalinputsdur-
ing my research. Among Robey De Jong, Onno Wesselink, Tim Geraedts, Casper Wennekers, and
ValeriovandenBroek,IfoundnewfriendswithwhomIcouldshareadrink.
AttheUniversity, IspeciallythankmydearfriendsJanuardyDjong, GoutamiRao, KevinKrui-
jthoff, Goher Ur Rehman Mir, Mariam Koshy, Mahtab Aghamiri, Tushar Milan, and Riska Arliana
Ansariforbeingmyemotionalsolace.Ourcoffeebreaks,laughters,anddiscussionsregardinggrad-
uationandourfutureswillremainingrainedinmymemoryforever.IalsothankAniketMitraforthe
interestingdiscussionsaboutdataanalysis. Finally,Iwouldliketothankthemostimportantper-
sonsofmylife.MymotherAsiyaA.R.andson-likenephewHassanforfightingbloodcancerwithso
muchcourage.Thetwoofyouhavebeenthesourceofmymotivationallalong.MyfatherM.A.Ma-
jeedforbeingsopatient,kind,andstrongduringthesedifficulttimes. MybrothersHamza,Khalid,
Yusha, andIrfanforbeingthere. MyunclesSyedMoosaKaleem, SyedOmerFarooq, andMuneer
Ahmedforreducingmyfinancialburdens.Withoutanyoneofyou,Iwouldneverhavemadeit.
TariqAbdulMuhaimin
Delft
v
Contents
ListofFigures xi
ListofTables xv
ExecutiveSummary xvii
I Thesisdefinition 1
1 Introduction 3
1.1 DemandResponse:Theconcept . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1.2 Enablingtechnologiesneededfordemandresponse . . . . . . . . . . . . . . . . . . . 4
1.3 Smartmeters:Openingthedoorstodemandresponse. . . . . . . . . . . . . . . . . . 5
1.4 Demandresponseforsmallend-users:Entertheaggregator. . . . . . . . . . . . . . . 5
1.5 Readingahead:Thestoryline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2 ResearchDefinition 7
2.1 "Toknowwhatyouknowandwhatyoudonotknow,thatistrueknowledge" . . . . . 7
2.2 Morecontext:FocusonindependentaggregatorsandRTP. . . . . . . . . . . . . . . . 8
2.3 Needforacomprehensivemarketmodel . . . . . . . . . . . . . . . . . . . . . . . . . 9
2.4 ResearchQuestions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
2.5 ResearchMethods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
2.6 Researchrelevance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
2.7 Researchplanandexpectedoutcome . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
2.8 Assessmentofmarketdesignandsimulationmodel . . . . . . . . . . . . . . . . . . . 14
2.9 Processingofinterviews. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
3 EuropeanElectricityMarkets:AnOverview 15
3.1 EvolutionofliberalisedelectricitymarketsinEurope. . . . . . . . . . . . . . . . . . . 15
3.2 ElectricitysystemdescriptionforNetherlands,UK,andItaly. . . . . . . . . . . . . . . 16
3.3 RelevantdifferencesbetweenthethreeMemberStates. . . . . . . . . . . . . . . . . . 19
3.3.1 EnergyDataManagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
3.3.2 Timingissuesforplanningandgateclosure . . . . . . . . . . . . . . . . . . . . 21
3.4 StakeholderanalysisforDRaggregationinelectricitymarkets. . . . . . . . . . . . . . 23
3.5 PoliciesandregulationsrelevantforDemandResponse . . . . . . . . . . . . . . . . . 25
3.5.1 Europeancommunicationspecifictodemandresponse . . . . . . . . . . . . . 26
3.5.2 SDE+inTheNetherlands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
3.5.3 Salderingsregeling-TheNettingarrangement. . . . . . . . . . . . . . . . . . . 26
3.5.4 BalancingmarketrulesinTheNetherlands . . . . . . . . . . . . . . . . . . . . 27
vii
viii CONTENTS
II DemandResponseAggregator:ConceptandMarketModel 29
4 DRAggregator:Theconcept 31
4.1 FunctionalitiesandrolesofanAggregator . . . . . . . . . . . . . . . . . . . . . . . . . 31
4.1.1 WhowilltakeuptheAggregatorroles? . . . . . . . . . . . . . . . . . . . . . . . 33
4.2 Naturallymonopolistictendency. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
4.3 ShouldtheSuppliers/BRPstakeupCentralAggregatorrole? . . . . . . . . . . . . . . . 35
4.4 Data:How,What,Who. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
4.4.1 Databefore-andincluding-themeter. . . . . . . . . . . . . . . . . . . . . . . . 37
4.4.2 Databeyondthemeter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
4.5 Balanceresponsibilityforaggregators . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
4.6 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
5 Marketmodelofthefuture 41
5.1 Marketroles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
5.2 Thetechnicallayer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
5.3 Thefinanciallayer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
5.3.1 SettlementbetweenProsumersandSupplier/IHA. . . . . . . . . . . . . . . . . 44
5.3.2 ThesettlementbetweenBRPs/SuppliersandAggregator . . . . . . . . . . . . . 45
5.4 TheDatalayer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
5.5 FunctioningoftheModel:Plan,Validate,Operate,Settle. . . . . . . . . . . . . . . . . 49
5.6 Validationofthemarketmodel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
5.6.1 Conceptualvalidation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
5.6.2 Validationofgenerality:ImplicationsforUKandItaly . . . . . . . . . . . . . . 52
III BusinessModelofanAggregator 55
6 BusinessModelConceptualization 57
6.1 Customersegments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
6.2 Valuepropositions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
6.2.1 Reductionofimbalancecoststhroughportfoliooptimization . . . . . . . . . . 63
6.2.2 TradingDRinbalancingmarkets . . . . . . . . . . . . . . . . . . . . . . . . . . 64
6.2.3 TradingDRinorganizedenergymarkets:day-aheadandintra-day . . . . . . . 64
6.2.4 Congestionmanagementinhigh-voltagetransmissiongrid . . . . . . . . . . . 64
6.2.5 Voltagecontrol/congestionmanagementinthedistributiongrid . . . . . . . . 65
6.2.6 Datarelatedservices:Businessmodelsophisticationusingsecondaryservices. 65
6.3 RevenuestreamsofanAggregator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
6.4 CoststructureofanAggregator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
6.5 ConceptualisingmonetarypotentialinDAMandIDM . . . . . . . . . . . . . . . . . . 68
7 SimulationModelforassessingbusinesspotential 81
7.1 WhySimulation:Thepurposeofthemodel . . . . . . . . . . . . . . . . . . . . . . . . 81
7.2 WhySystemDynamics? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
7.3 Modelbasics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
7.4 Feedbackloops. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
7.5 Modelfindings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
7.6 CriticalmassforappliancebasedDR. . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
Description:Tariq Abdul Muhaimin. T echnisch e. Univ ersite it. De lft. Electricity Market of the Future. Assessing Economic Feasibility and. Regulatory Constraints for Demand. Response Aggregators in Europe. Electricity Market of the Future. Tariq Abdul Muhaimin