Download Targeting the Mature Traveler: Developing Strategies for an Emerging Market PDF Free - Full Version
Download Targeting the Mature Traveler: Developing Strategies for an Emerging Market by Jacqueline Jeynes in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Targeting the Mature Traveler: Developing Strategies for an Emerging Market
This book provides a profile of the mature travel market based on recent research by review sites such as Silver Travel Advisor, tour operators and agents, and national press. It identifies recent trends and potential growth areas in destinations types of holiday and what criteria holidaymakers use when planning a holiday. It also considers how the final choice is made by the customer, the range of options available for researching and comparing what is available, and ways they make their final booking. Different approaches to collecting and collating customer data are considered alongside demographic profiles globally, leading to a range of strategic marketing options for those in the tourism and travel industry. It includes discussion of different types of holiday – such as city breaks cruises (a growing market) solo travel special interest breaks – and examples or case studies from tour operators about what they offer to target this mature travel sector. Travel trends are identified for 2020 and beyond, based on statistical analysis from various sources. Note that there are significant changes taking place globally as the coronavirus becomes a pandemic, but the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a university course covering Travel and Tourism, part of the global Travel Agency network, a Tour Operator, or provider of other products and services, this book covers the underpinning profile of what is on offer, who the potential customer is within the mature age group of 50+, what they are looking for and, ultimately, strategies to inform and encourage them to buy. The reference section at the end provides information on those who have contributed to this study, and where more detailed examples of successful strategies and methods of targeting the mature travel market can be followed up.
Detailed Information
| Author: | Jacqueline Jeynes |
|---|---|
| ISBN: | 9781952538469 |
| File Size: | 9.4 |
| Format: | |
| Price: | FREE |
Safe & Secure Download - No registration required
Why Choose PDFdrive for Your Free Targeting the Mature Traveler: Developing Strategies for an Emerging Market Download?
- 100% Free: No hidden fees or subscriptions required for one book every day.
- No Registration: Immediate access is available without creating accounts for one book every day.
- Safe and Secure: Clean downloads without malware or viruses
- Multiple Formats: PDF, MOBI, Mpub,... optimized for all devices
- Educational Resource: Supporting knowledge sharing and learning
Frequently Asked Questions
Is it really free to download Targeting the Mature Traveler: Developing Strategies for an Emerging Market PDF?
Yes, on https://PDFdrive.to you can download Targeting the Mature Traveler: Developing Strategies for an Emerging Market by Jacqueline Jeynes completely free. We don't require any payment, subscription, or registration to access this PDF file. For 3 books every day.
How can I read Targeting the Mature Traveler: Developing Strategies for an Emerging Market on my mobile device?
After downloading Targeting the Mature Traveler: Developing Strategies for an Emerging Market PDF, you can open it with any PDF reader app on your phone or tablet. We recommend using Adobe Acrobat Reader, Apple Books, or Google Play Books for the best reading experience.
Is this the full version of Targeting the Mature Traveler: Developing Strategies for an Emerging Market?
Yes, this is the complete PDF version of Targeting the Mature Traveler: Developing Strategies for an Emerging Market by Jacqueline Jeynes. You will be able to read the entire content as in the printed version without missing any pages.
Is it legal to download Targeting the Mature Traveler: Developing Strategies for an Emerging Market PDF for free?
https://PDFdrive.to provides links to free educational resources available online. We do not store any files on our servers. Please be aware of copyright laws in your country before downloading.
The materials shared are intended for research, educational, and personal use in accordance with fair use principles.
