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About Tarea 3 Customer Service
This document summarizes a research paper that studied factors affecting customer service in the supply chain management of small and medium enterprises in Jammu, India. The study used a sample of 50 business-to-business firms and exploratory factor analysis to identify dimensions of customer service. It found the key dimensions were customer segmentation, customer relationships, customer service strategy, and service quality for both customers and suppliers. The research was limited by its small sample size and focus only on immediate customers and suppliers.
Detailed Information
| Author: | ['tony'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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