Taking Advantage of Online Marketing Tools for Your Business

110 Pages·2011·6.37 MB·English

International Hearing Society
60th Annual Convention & Expo

September 15-17, 2011
Taking Advantage of
Online Marketing Tools
for Your Business
Paul Dybala, Ph.D.
President, AudiologyOnline
audiologyonline.com
Download presentation slides at www/ihsinfo.org/convention

Schulenberg, Texas
Intro Audiology Online
Overview

1. Internet Marketing
• Shift Your Center
2. Online Marketing Trends and Tools
• Demographics & Trends
• What to Use
3. Managing your Marketing / Reputation Hub
• Web Credibility
Internet Marketing

What is Marketing?
Marketing is the same thing as
advertising right?
Internet Marketing
• Advertising: The paid, public, non-personal
announcement of a persuasive message by an
identified sponsor; the non-personal
presentation or promotion by a firm of its
products to its existing and potential customers.
• Marketing: The systematic planning,
implementation and control of a mix of business
activities intended to bring together buyers and
sellers for the mutually advantageous exchange
or transfer of products.
Internet Marketing

• Advertising: is something you do
• Marketing: is what you are
Internet Marketing
• Insert additional slides as needed
Internet Marketing

• Not changing who you are
• Changing what you do!