Switch: How To Change Things When Change Is Hard

309 Pages·2010·4.02 MB·English

CHIPH EATH
THE BESTSELLINGA UTHORS

$26.00
Whyi si ts oh ardt om akel asting
changeisn ocuorm paniienso ,u r
communit,ai nedsi n oouwrn l ives?
The primaroyb stacilsea conflict that's
builitn too urb rains, saya nCdhD iapn
Heath, autohfot rhsec riticaaclcllya imed
bestseMllaedret oS ticPsky.c hologhiasvtes
discovetrheadot u rm indsa rer ulebdy t wo
different systermast-itohnmeai ln da nd
thee motionmailn d-thacto mpetfeo rc on­
troTlh.e r atiomnianld wanat gsr eabte ach
bodyt;h ee motionmailn dw ants that Oreo
cookiTeh.e r ationmailn dw anttso c hange
somethinagt work;t hee motional mind
lovetsh ec omforotf t hee xistirnogu tine.
Thist ensicoann d ooma c hangeeff ort-but
ifi ti so vercomceh,a ngcea nc omeq uickly.
InS witcthheH, e athssh owh owe veryday
people---emplaonydem easn agerpsa,r ents
andn urses-hauvnei tebdo thm indsa nda,s
ar esulatc,h ievderda matriecs ults:
• Thel owlmye dicailn ternwsh o managed
tod efeaante ntrenchdeedc,a des-moelddi cal
practitchea wta se ndangerpiantgi ents (see
page2 42)
• Theh ome-organigzuirnuwg h od eveloped
a simpltee chniqfuoero vercomitnhged read
ofh ousekeeping (s1e3e0 )p age
• Them anagewrh otr ansformae lda ckadaisi­
calc ustomer-sutpepoarmit n tsoe rvizceea lots
byre movinags tandatroodlo fc ustomseerr vice
(sepea ge1 99)
Ina c ompellisntgo,r y-drniavrerna ttihvee ,
Heathbsr intgo gethdeerc adeosfc ounterin­
tuitrievsee aricnph s ycholosgoyc,i oloagnyd,
othefire ldtso s hedn ewl ighotn h oww e can
(contoinbackn flaul!dp )
(ctoiunn.dfr ofrmo j/Anpt)
effectt rafnosr maticvhea ngeS.w itschho ws
thastu ccesscfhualn gefso lloaw p attearnp ,a t­
terny ou cant oum saek et hec hangetsh at mat­
tetro y ouw,h ethyeoru irn teriesis ntc hanging
thew orlodr c hangiynogu rw aistline.
CHIPH EATHi sa profesasto r the Graduate
SchooolfB usineastsS tanford UnivHee rsity.
liveisnL osG atosC,a lifornDiAa.NH EATHis
a seniofre lloawt D ukeU niversiCteyn'tse r
fort heA dvancemeonftS ocial Entrepreneur­
shi(pC ASE). Prevhieow uassla y r,e searcher
andc asew ritaetr HarvBaursdi neSscsh ool,
asw elals t hec ofoundoefar c olletgeex tbook
publishfiirnmg c alleTdh inkwelDlan. lives
inR aleigNho,r tCha roliTnhae.H eatbhr oth­
ers wraim toen thly coflourFm na sCto mpany
magazine.
www.heathbrothers.com
Alsaov ailaasba lnee B ooakn do na udio
froRma ndoHmo use
Jackdeels iwg.nG :.C OOKMAN
JackpehtO iogrJapEhF: FCROEOYL IDGE/IMGAEGETST Y
AMY
Authorp horrlolipgh: SURDACKI
BroadwBaoyo ks
NewY ork2/·1 0
'NWW .broadwaybusinessbooks.com
Printientd h eU .S.A.
SWITCH
HOW
TO
CHANGE
THNIGS
WHEN
CHANGE
IS
HARQ
CHIPH EATHa ndD AN HEATH
BrowaadyB ooks
NewY ork
Copyri©gh t2 010b yC hipH eatahn dD anH eath
Allr ighrtess erved.
Publisihnet dh eU niteSdt atbeysB roadwBaoyo ksan,i mprionftt h e
CrownP ublishGirnogu pa,d ivisoifoRa nn domH ouseI,n cN.e,w Y ork.
www .crownpublishing.com
BROADWAY BOOKS andt heB roadwBaoyo ksc olophareo nt rademarks
ofRan dom HouseI,n c.
LibraoryfC ongreCsast aloging-in-PuDbaltiac ation
HeathC,h ip.
Swit:c hhowt oc hangteh inwghse nc hangiesh ar/dC hipH eatahn dD an
Heath.-elds.t
l.C hang(eP sycholIo.Hg eya)t hDa,n ,1 973-11. Title.
BF637.C443H201O
303.4-dc22
2009027814
ISBN9 78-0-385-52875-7
Printientd h eU niteSdt atoefAs m erica
109 8 7 6 5 4 3 2 1
FirEsdti tion
Cotnents
1T.h rSeuer prAibsoeuCsth ang1e
DIRECTT HE RIDER
2.F intdh Ber igShpto t2s7
3S.c rtihpCetr itMiocvaels 4 9
4.P oitnott h Dee stina7t3i on
MOTIVATET HEE LEPHANT
5.F ind Fteheel i1n10g
6S.h ritnhkCe h ange14 2
7.G roYwo uPre opl1e94
SHAPE THEP ATH
8T.w eatkh Een vnimreont1 97
9.Bu iHladb it2s0 3
1.0R altlhyHe e rd2 25
11K.e etph Sew itGcohi ng2 50
Howt oM akaeS witc2h5 9
OvercoOmbisntga c2l6e1s
NexStt ep2s6 5
RecommendfaotArid odnist iRoenaadli n26g7
Notes26 9
Acnkowledgme2n9t3s
Inde2x9 5
1
ThreSeu rpriAsbeosu Cth ange
1.
OneS aturidan2y 0 0s0o,m eu nsuspecmtoivnige gosehrosw ed
upa ta s uburbtahne aitneC rh icatgooc atcah 1: 0p5. mm.a ti­
neeo fM elG ibsoanc'tsif olniP cyakb aTchkewy.e rhea ndeasd o ft
drinakn da frebeu ckeotfp opcoarnnd w eraes ketdos tick
arouanftde trh meo viteoa nswaef re wq uestionst hacebo onu­t
cesssitoann Tdh.e smeo vifea nwse ruen wittpianrgt iciipnaa nts
studoyfi rratieoantaiblne gh avior.
Therwea ss omethuinnug suaablo utth ep opcotrhne rye ­
ceivIetwd a.s w retchIenfd a.c itth, a db eecna refuelnlgyi neered
tob ew retchIethd a.db eepno ppefdi vdea yesa rlainedwr a ss o
stalei tst qhuaeta kwehde ny oua tiet O.n em oviegoer later com­
paredt oSi tty rofpoaacmk ipnega nuatnsdt, w oo thefrosr,g etting
thatth ey'd retcheepi ovpecdo rfno rf ree, demtahnedierd
monebya ck.
Someo ft hem gotf rtepheoe picro irnna m edium-bsuiczkee t,
2 ThreeS urpriseAsbo utC hange
ando thegrosta l arbguec ket-stohreot fh ugteu bt halto oks
likietm ighotn chea vbee eann a bove-grsowuinmdm ipnogo l.
Every pgeoratsb ounc kseott herbee'n don eetdo s harTeh.er e­
searchreerssp onsfiobtrlh ee stwuedryie n tereisnta s eidm ple
questWioounl:d t hpee opwliet bhi ggbeurc keetasmt o re?
Botbhu ckewtesr seo b itgh anto noef t hmeo viegoceorusl d
finisthh eiinrd ivipdouratli oSnots h.ea cturaels eaqrucehs tion
wasa bimto res peciWfoiucl:ds omebowdiyt ah l argienre x­
haustisbulpep olyfp opcoerantm oret hasno meonwei tah
smallienre xhausstuipbplley ?
Thes nearkeys earwcehiegrhste hdbe u ckebtesf oarneda fter
thmeo viseo,t hewye raeb lteom easure prheocwmi uscehpl oyp ­
corena cphe rsaotneT .h er esuwletrsse t unning: wiPtethoh pel e
larbguec keatts5e 3p ercemnotr ep opcotrhna pne opwliet thh e
medium sizet.h eeTq huaitv'asol fe1 n37tm orec alorainedas p ­
proxima2t1ee lxyt hraan d-diinptsto h beu cket.
BriaWna nsintkh,ea uthoofrt hes tudryu,n tsh eF ooda nd
BranLda ba tC ornell Uniavnedhr eds eistcyr,i tbhered e suilnt s
hibso oMk idnlEeastsi "nWge:' rveu no thepro pcosrtnu diaensd,
three suwletrse altwhaseya sm eh,o wevweert weaktehdde e tails.
Itd idnm'att tiefor u rm oviegoweerrisen P ennsylvIalnliian,o is,
orI owaa,n di td idnm'att twehra kti nodf m oviwea ss howianlgl;
ofo ur popsctourdnil eedst ot hes amce onclusPieoonp.el aet
morew heny oug ivteh emab iggceorn taiPneerri.o d."
No othetrh eoerxyp latihnebs e havTihoers.pe e opwleer en't
eatifnogpr l eas(uTrhepe.o pcowranss os tailtse q ueakTehde!y)
werend'rti vbeyna d esitrofe i nitshhe piorr ti(oBno.tb hu ckets
werteo ob itgo f iniIsthd .i)d nm'att twehre thtehre wye rheu ngry
or fuTlhlee. q uatiisuo nny ieldBiingggec:ro ntai= mnoerree a ting.
Besotf aplelo,p rleef ustoe bde lietvheer esulAftters .t he
moviteh,re e seartcohletdrh sme o viegoaebrosut th tew ob ucket
sizaensdt hfei ndionftg hse piarsr te seaTrhcehr .e searacshkeerds,