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About Suppply Chain Management@Zara
This document discusses the supply chain management (SCM) activities of Zara, a large international fashion retailer. It provides an overview of Zara's business model and key aspects of its SCM approach, including short product lifecycles, vertical integration, and a focus on speed throughout the supply chain from design to distribution. Zara is able to bring new fashion items to market very quickly through tight control of its supply chain and an emphasis on rapid replenishment to stores.
Detailed Information
| Author: | ['Giovanni Carrara'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 53 |
| Language: | English |
| Format: | |
| Price: | FREE |
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