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About Supply Chain Transparency As A Consumer or Corporate
This document summarizes a research article that studied the transparency efforts of the clothing company Nudie Jeans. The researchers found that: 1) While increased supply chain transparency is often assumed to empower consumers to pressure companies into improving sustainability, the study found no evidence that consumers leveraged Nudie's transparency to put pressure on the company. 2) However, the study did find that increased supply chain transparency significantly improved consumers' willingness to purchase Nudie's products. Consumers exposed to Nudie's transparency were almost twice as likely to buy products. 3) This suggests that while supply chain transparency may not be an effective tool for consumers to create pressure, it can be an effective corporate
Detailed Information
| Author: | ['Miguel Peña Gordillo'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 19 |
| Language: | English |
| Format: | |
| Price: | FREE |
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