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About Supply Chain Trade Presentation TRO Version PDF
The document summarizes the LCBO's planogram strategy for merchandising spirits, beers, wines, and other products. Key points include: - Spirits are designed to promote trade ups, while beer layout focuses on efficiency. Liquor brands are arranged from higher to lower price points. - RTD products are now grouped by format. New beer and cider plans are being developed. - The wine strategy focuses on trade ups, exploring varieties, supporting local, and ease of shopping. - Planograms allow for door-to-floor efficiencies and implementing corporate merchandising strategies through strategic product placement.
Detailed Information
| Author: | ['minhhien'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 53 |
| Language: | English |
| Format: | |
| Price: | FREE |
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