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About Supply Chain Management Practices in Retailing: A Consumer Perception Study in Varanasi Region
This document summarizes a research paper that studied consumer perceptions of supply chain management (SCM) practices in the retail industry in Varanasi, India. The paper introduces SCM and discusses how it has become increasingly important for competitiveness and survival in retail. It also provides background on the retail industry and SCM practices in India. The study aimed to understand consumer perceptions of adopted SCM practices and benefits in both organized and local retailing formats. Key findings of the full research are not included.
Detailed Information
| Author: | ['Kalaivani Subburaj'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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