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About Supply Chain Management of KTM Sportmoto PDF
This case study examines communication and relationship issues between a motorcycle manufacturer (KTM) and its dealers. It describes a situation where a multi-brand motorcycle dealer faces delivery delays of KTM bikes due to a strike at a key Italian brake systems supplier (IFDA) to KTM. The dealer communicates with another single-brand KTM dealer who feels KTM treats different dealers differently. The multi-brand dealer investigates how to improve communication and their relationship with KTM to gain more transparency and fairness in the supply chain. The case study is intended to discuss strategic alliances, power dynamics, and influencing strategies between OEMs and dealers in distribution channels.
Detailed Information
| Author: | ['Terence'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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