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About Supply Chain Management - Impact of Distributor Roi Towards Sales Enhancement in FMCG Sector
The document discusses return on investment (ROI) for distributors in the fast moving consumer goods (FMCG) sector in India. It aims to understand if changes in distributor ROI impact sales revenue and their motivation to increase outlet coverage. An empirical study of 40 FMCG distributors found that while ROI impacts sales, the impact is not statistically significant. The literature review covers approaches to calculating distributor ROI and tips for maximizing ROI to motivate increased outlet coverage.
Detailed Information
| Author: | ['yacine ouchia'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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