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Supply Chain Management FMCG Industry PDF

15 Pages·2014·English
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by ['Shubham Tayal']| 2014| 15 pages| English

About Supply Chain Management FMCG Industry

The document discusses supply chain performance attributes for the fast-moving consumer goods (FMCG) industry. It analyzes several FMCG companies including Asian Paints, HUL, Marico, and ITC. It describes how these companies achieve competitive advantages through strategies like delayed differentiation, technology development, extensive distribution networks, and IT integration. It also examines supply chain challenges related to talent management, information flow, sales and operations integration, and sustainability. Finally, it provides a comparative analysis of key financial metrics for the companies.

Detailed Information

Author:['Shubham Tayal']
Publication Year:2014
Pages:15
Language:English
Format:PDF
Price:FREE
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