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About Supply Chain & CRM-Linkage: Short Questions
1. Customer relationship management (CRM) is about building and maintaining profitable long-term customer relationships by supplying customers with what they want. CRM systems collect valuable customer data that shows which groups of customers want which kinds of services. 2. While CRM focuses on marketing and sales, it can also provide information to supply chain management by predicting future customer behavior. Good integration of CRM and SCM information allows companies to get customers the right products at the right time. 3. However, fully integrating CRM and SCM systems can be challenging as the two systems may have different data environments and outputs. Still, leveraging CRM customer insights is a smart way for supply chains to better
Detailed Information
| Author: | ['mrityunjay kaushik'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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