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About Subhiksha Case Study
Subhiksha was founded in 1997 in Chennai, India by R. Subramanian to cater to the growing middle class population. It opened its first 1500 sq ft store in Chennai. Over the next 10 years, Subhiksha grew rapidly to have over 760 stores across India through focusing on providing good quality products at affordable prices. While organized retail only accounted for 4.6% of the Indian retail market in 2006, it was expected to grow significantly in the coming years. Subhiksha faced competition from both national chains and regional players as it expanded across India.
Detailed Information
| Author: | ['Jatin Kakrani'] |
|---|---|
| Publication Year: | 2010 |
| Pages: | 24 |
| Language: | English |
| Format: | |
| Price: | FREE |
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