Study on food intended for Sportspeople Annexes

184 Pages·2016·3.2 MB·English

by  European Commission

European Commission

Directorate General for Health and Food Safety

Study on food intended for
Sportspeople

Annexes

Framework Contract for evaluation

and evaluation related services - Lot 3: Food Chain

Submitted by:

FCEC
Contact for this assignment:

Dr Dylan Bradley

Written by FCEC
June – 2015

EUROPEAN COMMISSION
Directorate-General for Health and Food Safety
Directorate E — Food and feed safety, innovation
Unit Directorate E.1 — Food information and composition, food waste
Contact: [email protected]
European Commission
B-1049 Brussels
Study on food intended for
Sportspeople

Annexes

Framework Contract for evaluation and evaluation
related services - Lot 3: Food Chain

Prepared by Agra CEAS Consulting

Project Leader: Dr Dylan Bradley

CONTACT DETAILS

E-mail: [email protected]

Project Team
Agra CEAS Consulting
John Nganga
Dr Dylan Bradley
Dr Maria Christodoulou

Areté
Alberico Loi
Enrica Gentile
Mario Gentile
Serena Berisio

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LEGAL NOTICE
This document has been prepared for the European Commission however it reflects the views only of the
authors, and the Commission cannot be held responsible for any use which may be made of the information
contained therein.
More information on the European Union is available on the Internet (http://www.europa.eu).
Luxembourg: Publications Office of the European Union, 2016
ISBN 978-92-79-56815-2

doi:10.2875/846312
© European Union, 2016

Directorate-General for Health and Food Safety
Food and feed safety, innovation
2016

Study on foods intended for sportspeople: Annexes
Food chain evaluation Consortium Lot 3 (FCEC)

CONTENTS
1 CASE STUDY: FRANCE ............................................................................................ 4
1.1 Theme 1: current market for sportsfood ............................................................. 4
1.1.1 National rules (A13) ............................................................................4
1.1.2 Sportsfood products on the market ......................................................6
1.1.3 Operators ..............................................................................................8
1.1.4 Consumers, distribution and marketing .............................................12
1.2 Evolution of the market after 2016 ................................................................... 17
1.2.1 B1 general evolution ..........................................................................17
1.2.2 B4 impacts on competitiveness and operator costs ............................18
1.2.3 B5 Innovation .....................................................................................19
1.2.4 B6 SME consequences .......................................................................19
1.2.5 B7 Price ..............................................................................................20
1.2.6 B8 Consumer choice and behaviour; B9 consumer protection ..........20
1.2.7 B10 Regulatory ..................................................................................20
1.2.8 B11 Competent Authority ..................................................................21
2 CASE STUDY: GERMANY ........................................................................................ 23
2.1 Theme 1: current market for sportsfood ............................................................ 23
2.1.1 A13 National rules .............................................................................23
2.1.2 Sportsfood products on the market ....................................................25
2.1.3 Operators ............................................................................................27
2.1.4 Consumers, distribution and marketing .............................................30
2.2 Evolution of the market after 2016 ................................................................... 36
2.2.1 B1 general evolution ..........................................................................36
2.2.2 B4 impacts on competitiveness and operator costs ............................37
2.2.3 B5 Innovation .....................................................................................37
2.2.4 B6 SME consequences .......................................................................37
2.2.5 B7 Price ..............................................................................................38
2.2.6 B8 Consumer choice and behaviour; B9 consumer protection ..........38
2.2.7 B10 Regulatory ..................................................................................38
2.2.8 B11 Competent Authority ..................................................................41
3 CASE STUDY: ITALY .............................................................................................. 42
3.1 Theme 1: current market for sportsfood ............................................................ 42
3.1.1 A13 National rules .............................................................................42
3.1.2 Sportsfood products on the market ....................................................45
3.1.3 Operators ............................................................................................47
3.1.4 Consumers, distribution and marketing .............................................50
3.2 Evolution of the market after 2016 ................................................................... 55
3.2.1 B1 general evolution ..........................................................................55
3.2.2 B4 impacts on competitiveness and operator costs ............................56
FCEC i
3.2.3 B5 Innovation .....................................................................................56
3.2.4 B6 SME consequences .......................................................................56
3.2.5 B7 Price ..............................................................................................56
3.2.6 B8 Consumer choice and behaviour; B9 consumer protection ..........57
3.2.7 B10 Regulatory ..................................................................................57
3.2.8 B11 Competent Authority ..................................................................58
4 CASE STUDY: UK .................................................................................................. 59
4.1 Theme 1: current market for sportsfood ............................................................ 59
4.1.1 National rules (A13) ..........................................................................59
4.1.2 Sportsfood products on the market ....................................................60
4.1.3 Operators ............................................................................................63
4.1.4 Consumers, distribution and marketing .............................................66
4.2 Evolution of the market after 2016 ................................................................... 71
4.2.1 B1 general evolution ..........................................................................71
4.2.2 B4 impacts on competitiveness and operator costs ............................72
4.2.3 B5 Innovation .....................................................................................72
4.2.4 B6 SME consequences .......................................................................73
4.2.5 B8 Consumer choice and behaviour; B9 consumer protection ..........73
4.2.6 B10 Regulatory ..................................................................................73
4.2.7 B11 Competent Authority ..................................................................74
5 CASE STUDY: SPAIN .............................................................................................. 75
5.1 Theme 1: current market for sportsfood ............................................................ 75
5.1.1 A13 National rules .............................................................................75
5.1.2 Sportsfood products on the market ....................................................75
5.1.3 Operators ............................................................................................80
5.1.4 Consumers, distribution and marketing .............................................82
5.2 Evolution of the market after 2016 ................................................................... 86
5.2.1 B1 general evolution ..........................................................................86
5.2.2 B4 impacts on competitiveness and operator costs ............................89
5.2.3 B5 Innovation .....................................................................................89
5.2.4 B6 SME consequences .......................................................................89
5.2.5 B7 Price ..............................................................................................89
5.2.6 B8 Consumer choice and behaviour; B9 consumer protection ..........89
5.2.7 B10 Regulatory ..................................................................................90
5.2.8 B11 Competent Authority ..................................................................90
6 SURVEY: CONSUMER SURVEY RESULTS ................................................................... 91
6.1 Question 2 – Prevalence of FISP consumption .................................................... 91
6.2 Question 4 – Sport activity .............................................................................. 95
6.3 Question 5 – Practiced sports ........................................................................... 96
6.4 Question 6 – Consumption habits ..................................................................... 98
6.5 Question 7 – Reasons behind consumption ...................................................... 100
6.6 Question 8 – Retail channels .......................................................................... 103
6.7 Question 9 – Aspects influencing purchasing behaviours .................................... 105