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About Study Material
This document provides an overview of franchising, network marketing, e-commerce, and m-commerce. It defines franchising as a contractual agreement where a franchisor allows a franchisee to use its brand, products, or business process in exchange for fees. Benefits to both parties are outlined. Network marketing is defined as direct marketing through independent distributors who can recruit sub-distributors to form a multi-level network. E-commerce is buying and selling of goods and services online, while m-commerce refers to such transactions on mobile devices. The key aspects and features of these business models are discussed.
Detailed Information
Author: | ['Pranjal Majumdar'] |
---|---|
Publication Year: | 2019 |
Pages: | 27 |
Language: | English |
Format: | |
Price: | FREE |
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