Table Of ContentN
early a decade ago, Gallup unveiled the results of a
landmarK 3D-year research project that ignited a global
conversation on the topic of strengths. More than 3
million people have since taken Gallup's StrengthsFinder
assessment, which forms the core of several books on this topic,
including the #1 international bestseller StrengthsFinder 2.0.
In recent years, while continuing to learn more about
strengths, Gallup scientists have also been examining decades
of data on the topic of leadership. They studied more than 1
million work teams, conducted more than 20,000 in-depth
interviews with leaders, and even interviewed more than 10,000
followers around the wor1d to ask exactly why they followed the
most important leader in their life.
In Strengths Based Leadership, #1 New York Times
bestselling author Tom Rath and renowned leadership consultant
Barry Conchie reveal the results of this research. Based on their
discoveries, the book identifies three keys to being a more
effective leader: knowing your strengths and investing in others'
strengths, getting people with the right strengths on your team,
and understanding and meeting the four basic needs of those
who loOk to you for leadership.
As you read Strengths Based Leadership, you'lI hear
firsthand accounts from some of the most successful
organizational leaders in recent history, from the founder of
Teach For America to the president of The Ritz-Cartton, as they
discuss how their unique strengths have driven their success.
Filled with novel research and actionable ideas, Strengths
Based Leadership will give you a new road map for leading
people toward a better future.
A unique access code (enclosed In the back of this book)
allows you to take a new leadership version of Gallup's
StrengthsFlnder program. The new version of this program
provides you wtth speclflc strategies for leading wtth your
top five strengths and enables you to plot the strengths of
your team based on the four domains of leadership strength
revealed In the book.
SIR EN G IN S. GAllU P. CO M
TOM RATH
Gallup Global Practice Leader
Tom Rath has written two # 1
international bestsellers. His
first book, How Full Is Your
Bucket?, was a # 1 New York
Times bestseller, and his most
recent book, StrengthsFinder
2.0, is a
l ong~running #1
Wall Street Journal and #1 BusinessWeek oestseller. In total,
Rath's books have sold more than a million copies and have
made more than 100 appearances on the Wall Street Journal
bestseller list.
Rath has been with Gallup for 14 years and currently
leads Gallup's workplace research and leadership consulting
worldwide. He also serves on the board of VHL.org, an
organization dedicated to cancer research and patient support.
Rath earned degrees from the University of Michigan and
the University of Pennsylvania. He and his wife, Ashley, live in
Washington. D.C.
BARRY CONCHIE
A
renowned
Leadership
Consultant,
Gallup's
Barry
Conchie is sought after by
CEOs around the world to
assist in aligning business
and talent strategies that drive
performance. As an expert in
executive assessment. team
diagnostics. and succession planning. he brings objective
measurement and insight to these important leadership areas.
Conchie was a public sector leader in the UK before joining
Gallup in London. In 2002. he brought his extensive global
experience to Gallup's Washington. D.C. headquarters. where
Conchie now leads Gallup's executive leadership consulting.
He and his wife. Nicola, and children. Amy and Thomas. live
in Maryland.
JAC KE T DESIGN : CHIN · HE LAI
AU THDR PHO TOG RAPHS : RATH BY CHRISTOPHER BANKS
CON CHI[ BY JAMES fERRY
GALLUP PRESS
STRENGTHS
LEADERSHIP
GREAT LEADERS, TEAMS, AND WHY PEOPLE FOLLOW
TOM RATH
BARRY CONCHIE
To the pioneering researcher, Don Clifton
(1924-2003), who spent four decades studying the strengths
of great leaders
GALLUP PRESS
1251 Avenue of the Americas
23'd Floor
New York, NY 10020
Library of Congress Control Number: 2008937114
ISBN: 978-1-59562-025-5
First Printing: 2008
1098765432 1
Copyright © 2008 Gallup, Inc.
All rights reserved, including the right of reproduction in whole or in part
in any form.
Gallup', Clifton StrengthsFindero, The Gallup Poll', Gallup Press·, Q12°,
StrengthsFinder", and the 34 Clifton Strengths Finder theme names are
trademarks of Gallup, Inc. All other trademarks are property of their
respective owners.
The Q12 items are protected by copyright of Gallup, Inc., 1993-1998. All
rights reserved.
TABLE OF CONTENTS
Introduction ....
. 1
Part One: Investing in Your Strengths .....
.. .......... 5
Part Two: Maximizing Your Team. . . . . . . . .
. .. 19
Part Three: Understanding Why People Follow. .
. .77
Conclusion: Leadership That Lasts Beyond a Lifetime. . . . .. .93
Additional Resources ..
Taking StrengthsFinder
97
... 99
Leading With Your Strengths: A Guide to the 34 Themes...
101
The Research ......... "'" ..................................... 237
A: Your Strengths: The Research Behind Strengths Finder .
239
B: Your Team: Gallup's Research on Work Team Engagement ... 247
C: Why People Follow ............. .. .. ....................... 251
References ............................................... " ....... 259
A NOTE OF THANKS TO OUR TEAM
Gallup has been studying human behavior for more than 70
years and consulting with organizational leaders for more
than four decades. Over the years, hundreds of top scientists
and leadership consultants have contributed to this collective
knowledge base. Even as we write this book, Gallup consultants
around the globe are spending their days working with leaders
to improve their organizations' effectiveness. It is the work of
the following team of experts, many of whom have devoted their
lives to studying great leaders, that fills the pages of this book.
Vandana Allman
Curt Liesveld
Jim Asplund
Mary Pat Loos
Dana Baugh
Rachel Maglinger
Cheryl Beamer
Jacque Merritt
Brian Brim
Jan Miller
Jim Clifton
Jane Miller
Tonya Fredstrom
Laura Mussman
Andrew Green
Peter Ong
Christy Hammer
Connie Rath
Anne Harbison
Tony Rutigliano
Jim Harter
Rosemary Travis
Tim Hodges
Paula Walker
RoddKarr
Stosh Walsh
Lalit Khanna
Damian Welch
In addition to this team of leadership experts, there were many
who shaped the content of this book and its accompanying
website. Our publishing team, led by business book gurus Larry
Emond and Piotrek Juszkiewicz, pushed us at every turn to tell
a better story. Then our world-class editors, Geoff Brewer and
Kelly Henry, refined this manuscript countless times and taught
us how to be more effective writers along the way. The following
members of our core team spent countless hours working on
the research, content, and technology that went into Strengths
Based Leadership: Samantha Allemang, Sangeeta Badal, Jason
Carr, Swati Jain, Trista Kunce, Emily Meyer, and Joy Murphy.
Beyond this core team, we would also like to thank all the
people who reviewed drafts of this book, the team who created
the website, our research group, and in particular, the many
critical friends in our client partnerships who kept us true to
our mission and science and provided many of the subjects of
our studies. Without these great partners, this book would not
have been possible. And to all of the leaders who gave us their
time, we extend our most sincere thanks and gratitude.
INTRODUCTION
The best leaders get to live on.
Think for a moment about the leaders you respect -
whether they lead countries, organizations, communities, or
families -
who continue to live on because of the way they
have shaped your thoughts and beliefs. Even though you may
not notice it in the moment, the most effective leaders forever
alter the course of your life.
Chances are, you will have many opportunities to
lead during your own lifetime. If you're able to seize these
opportunities, your influence will continue to grow for
generations to come. Maybe it's the desire to make a lasting
impact on the world that drives so many of us to want to lead.
In a recent Gallup Poll, we asked people to rate their own
leadership ability. Out of 1,001 people randomly surveyed, 97%
rated their ability to lead as being at or above average. And
more than two-thirds said they have led a group or team. The
fact is, whether you are taking charge in a boardroom, on a
construction site, or even in your home, it is likely that you will
find yourself leading at some point in your life.
So what are the keys to being a more effective leader? To
answer this question, we assembled a team of experts to review
2 I STRENGTHS BASED LEADERSHIP
decades of Gallup data on this topic, which included more than
20,000 in-depth interviews with senior leaders, studies of more
than one million work teams, and 50 years of Gallup Polls about
the world's most admired leaders. Our team then initiated a
study of more than 10,000 followers around the world. In this
study, we asked followers to tell us -
in their own words -
why they follow the most influential leader in their life.
Three key findings emerged from this research:
1. The most effective leaders are always investing in
strengths.
In the workplace, when an organization's leadership
fails to focus on individuals' strengths, the odds of an
employee being engaged are a dismal 1 in 11 (9%).
But when an organizations leadership focuses on the
strengths of its employees, the odds soar to almost 3 in 4
(73%). So that means when leaders focus on and invest
in their employees' strengths, the odds of each person
being engaged goes up eightfold. As we will review in
Part One, this increase in engagement translates into
substantial gains for the organizations bottom line and
each employee's well-being.
2. The most effective leaders surround themselves with
the right people and then maximize their team.
While the best leaders are not well-rounded, the best
teams are. Our research found that top-performing
teams have strengths in four specific domains. In Part
INTRODUCTION I 3
Two, you will hear from four well-known leaders as they
describe how their strengths play out in these domains.
You will also see how one CEO maximized his existing
team and learn about the elements that differentiated
the top-performing teams we studied from the rest of
the pack.
3.
The most effective leaders understand their followers'
needs.
People follow leaders for very specific reasons. When we
asked thousands of followers, they were able to describe
exactly what they need from a leader with remarkable
clarity. In Part Three, we will review the results from
this study and tell you more about followers' four basic
needs.
To help you learn about your own strengths as a leader,
you will have the opportunity to take a new leadership
version of Gallup's Strengths Finder program. (See "Taking
Strengths Finder" in the Additional Resources section of this
book.) FollOWing an online assessment, you will receive a guide
that shows you how your top five strengths fit into the four
domains ofleadership strength (from Part Two). The gUide will
also give you specific suggestions for meeting the basic needs
of those who look to you for leadership (from Part Three).
But as you will learn from some of the most effective leaders
we've studied, the path to great leadership starts with a deep
understanding of the strengths you bring to the table.
PART ONE:
INVESTING IN YOUR STRENGTHS
INVESTING IN YOUR STRENGTHS I 7
If you spend your life trying to be good at everything, you
will never be great at anything. While our society encourages
us to be well-rounded, this approach inadvertently breeds
mediocrity. Perhaps the greatest misconception of all is that of
the well-rounded leader.
Organizations are quick to look for leaders who are great
communicators, visionary thinkers, and who can also get things
done and follow through. All of these attributes are desirable
and necessary for an organization to succeed. But of all the
leaders we have studied, we have yet to find one who has world-
class strength in all of these areas. Sure, many leaders can get
by or are above average in several domains. But paradoxically,
those who strive to be competent in all areas become the least
effective leaders overall.
LEADING BY IMITATION
Sarah has a knot in her stomach as she drives to work on
Monday morning. While she rarely looks forward to the start
of a workweek, today the mere thought of going to the office
is making her ill. While driving through traffic, Sarah begins
to wonder why this particular Monday is so much worse. She's
perplexed because last Friday was one of the best days in the
office she could remember.
8 I STRENGTHS BASED LEADERSHIP
As Sarah pulls into the parking lot, she figures out why the
end of last week was so enjoyable: Her boss, Bob, was out of
town. That was the good news. The bad news is that he was
attending yet another course that would equip him to be a better
leader. As Sarah walks across the parking lot, her stomach
tightens even more when she remembers what happened the
last time Bob went to one of those leadership retreats.
Earlier in the year, Bob had attended a conference that
explored Lincoln's leadership style during the Civil War. When
he returned, Bob predictably spent the next month trying to
teach everyone on his team to be "exceptional communicators:'
Sarah chuckled at the memory, recalling how awkward this
was for the computer programmers in her office, who usually
prefer typing to talking. Fortunately, like all Bob's phases, this
one came to an abrupt halt once he read a book suggesting that
the best leaders had humble personalities, and he subsequently
quit pressuring Sarah's more introverted colleagues to be the
next Lincoln or Kennedy.
When Sarah enters the building, she has no choice but
to pass Bob's office, and the knot in her stomach tightens. As
if on cue, Bob waves her in. Reluctantly, Sarah leans against
the frame of the open door. In her mind, Sarah is cynically
wondering what flavor will be served up this month. But to be
cordial, Sarah asks Bob about the retreat.
After telling Sarah how peaceful and serene it was in the
small mountain town where the event was held, Bob cuts to the
chase. He declares, "My big takeaway from last week was that
