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About Strategy and Sustainable Competitive Advantage - The Case of Zara Fashion Chain
Zara has achieved sustainable competitive advantage through strategic positioning rather than just operational effectiveness. It positions itself as a fashion retailer that can deliver new designs to stores twice weekly, turning over 10,000 new items per year. This is enabled by vertical integration and in-house production, allowing designs to go from concept to stores in just 4 weeks. Zara's strategy of frequent new inventory at affordable prices in attractive stores has resonated strongly with customers and fueled the company's financial success, growing far faster than competitors like H&M and Gap.
Detailed Information
| Author: | ['Nasir Ali'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 4 |
| Language: | English |
| Format: | |
| Price: | FREE |
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