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Download Strategy and Perfomance: Achieving Competitive Advantage in the Global Marketplace by Abby Ghobadian, Nicholas O'Regan, David Gallear, Howard Viney in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Strategy and Perfomance: Achieving Competitive Advantage in the Global Marketplace
This book explores how companies can use strategy to achieve competitive advantage in the global market place. It shows how a firm should analyze their current strategy in order to formulate a new one in line with the aim of achieving competitive advantage. It then goes onto look at the practical application of this strategy through globalization, leadership and culture, innovation and the management of change.
Detailed Information
| Author: | Abby Ghobadian, Nicholas O'Regan, David Gallear, Howard Viney |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 9781403916181 |
| Pages: | 331 |
| Language: | English |
| File Size: | 1.394 |
| Format: | |
| Price: | FREE |
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