Table Of ContentANI NTERNATIPOENRASLP ECTIVE
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BRIECFO NTENTS
STRATEGY
SECTION
1
1
Introduction
2
2
Strategizing
53
Missiaonnvdii nsgi oning
127
STRATECGOYN TENT
SECTION
175
4
Busilneevssetslr ategy 178
Corpolreavstetelr ategy
240
Netwloervsket lr ategy
293
STRATEPGRYO CESS
SECTION
341
7 Strafotremgayt ion
343
Stractheagnigce
400
Straitnengoivca tion
449
STRATECGOYN TEXT
SECTION
501
10T hien ducsotnrtye xt
503
11
Thoer ganiczoanttieoxnta l
561
12
Thien ternactoinotneaxlt
603
CASES
SECTION
653
Index
797
V
CONTENTS
Lioseftx hibits xiii
Acknowledgements xv
Preface xvii
Digsiupptoarlrt e sources x.xm
STRATEGY
SECTION
1 INTRODUCTION 2
Thnea tousfrt er ategy 2
Identtihsfety riaintsges guye s 3
Structthsuetr riadntegeb gayt es 11
Manasgtirnagpt aergayd oxes 16
Develaonip nitnegrn paetrisopneaclt ive 19
Introtdtouh crete iaodni ngs 24
Read1i.Cn1og m plTehxneia ttoyurealf:r ew orplrdo blems 25
byR ichMaarsdao nnI da Mni troff
Read1i.Mn2ag n asgtirnagct oengtirca dictions 31
byW enKd.Sy m iatnhMd i chLa.Te uls hma,111
Read1i.Cn3ug l tcuornaslti rmnaa innatgtseh meeonrti es 41
byG eeHrotf stede
References 48
2 STRATEGlZlNG 53
Introduction 53
Thies sousfe t rarteeagsiocn ing 54
Thpea raodlfoo xga inicdn tuition 59
Perspoensc ttriavtecsg izing 63
Manatghipena gr aodflo oxga inidcn tuition 70
Strattheigniikincin ntge rnpaetrisopneaclt ive 71
Introtdtouh crete iaodni ngs 73
Read2i.En1xg p lidcyantacimanipgca bTihlneia ttaiunerdse : 74
microfoou(fns duasttieaonintnsea perbrplforeri)ms aen ce
byD avJiT.de ece
Read2i.En2xg p lionrtiunaignit dtri sooi lnmne a nagerial 88
decimsaikoinn g
byE rDiakn aen Mdi chGa.Pe rla tt
vii
viiCiO NTENTS
Read2i.Pn3sg y chofloougincdoaadflty inoacnmasip ca biliti1e04s :
Reflaenxrdie ofnli esnct triamotanen gaigce ment
byG eraP.rH do dgkia1nM1das roP.k1H 1e aley
References 114
3 MISSIONAINNDGV ISIONING 127
Introduction 127
Thies osofur eg anipzuartpioosnea l 134
Thpea raodfp orxo fiatnradeb siplointsyi bility 135
Perspoenmc itsisviaeonsvnd ii snigo ning 139
Manatghipena gr aopfdr ooxfi taanrbdei slpiotnys ibilit1y4 4
Missiaonvndii snigio innn itnegrnp aetrisopneaclt ive 146
Introtdtouh rceet aidoinn gs 148
Read3i.Tn1hg se o crieaslp oonbfsu isbiinleistsy
itsio n crietpasrs oefi ts 15()
byM i/F1r0i1e1d mllll
Read3i.Sn2tg oc khaonlsddt earkse holders: 153
An epwe rspeocnct oirvpgeoo rvaetrnea nce
byE dwaFrrde eamnaDd1a 1v Riede d
Read3i.Cn3rg e asthiavnreagdl ue 159
byM ichEa.Pe olr atneMdra rRk.K ramer
References 171
STRATECGOYN TENT
175
SECTION
4 BUSINLEESVSSET LRA TEGY 178
Introduction 178
Thies oscfuo em peatdivtainvtea ge 178
Thpear aodmfoar xk aetnrsde sources 192
Perspoenbc utsiilvneeesvsste srl a tegy 195
Manatghipena gr aomdfa orxk ets
anrde sources 201
Busilneesvstesrl ai intn etgeyrn paetrisopencatli ve 203
Introtdtouh rceeat diionng s 204
Read4i.Sn1tg r aftretoghmoye u tisni de 205
byG eorSgD.ea ayn Cdh riMsotoirnmea n
Read4i.Fn2ig rr ems oaunrsdcu esst ained
compeatdivtainvtea ge 213
byJ aBya rney
Read4i.Dn3yg n acmaipca bainsldti rtamitaeensga igce ment
220
byD av1iT de eGcaerP,yi saa11A11m0dyS huen
References 235
CONTENTiSx
5 CORPORATLEE VSETLRA TEGY
240
Introduction 240
Thies soufce o rpocroantfieg uration 240
Thpea raodrfo exs ponasnisdvy enneersgsy 245
Perspoencc toirvpleoesrsv atetrlea tegy 252
Managtihpneag r aodfro exs ponasnisdvy enneersgsy 258
Corpolreavstteerl a itinen gtye rnapteirosnpeaclt ive 260
Introtdtouh crete iaodni ngs 263
Read5.i 1nS gt raatntedhgb eyu sipnoerstsf olio 264
byB arHrye dl
ey
Read5.i 2nT ghc eo croem peotfte hnceco er poration 270
byC. K.P rahaanlGdaa drH ya mel
Read5i.nS3ge eksiynnge rgies 278
byA ndrCeawm pabneMdli lc hGaoeoll d
References 291
6 NETWORK.LESVTERALT EGY
293
Introduction 293
Thies souifen ter-orrgealnaitziaotnisohniapls 293
Thpea raodfco oxm peatnicdto ioopne ration 302
Perspoencn teitvwleoesrsv kte rla tegy 306
Managtihpneag r aodcfoo xm peatnicdto ioopne ration 312
Netwloersvkte rla itinen gtye rnpaetrisopneaclt ive 314
Introtdtouh crete iaodni ngs 317
Read6i.nC1go llawbioytrohacu tore m pe-taintwdoi rns 318
byG aryH amYevlDe,os az n C.dK. P rahalad
Read6i.nC2gr eaats itnrgac teentgtmoira cen aawg eeob pf a rtners32 3
byG iaLnonrie naznCodhn airB laedse n-Fuller
Read6i.nC3go evoilbnuu tsiioennce osssy stems 332
byJ amF.eM so ore
References 337
STRATEPGRYO CESS
SECTION 341
STRATEFGOYRMA TION
7 343
Introduction 343
Thies soufre e alsitzreadt egy 343
Thpea raoddfoe xl iberateness
anedm ergence 348
Perspoencs ttirvafoetrsem gayt ion 353
Managtihpneag r aodfdo exl ibearnaedtm eenregsesn ce 361
Strafotremgayit inin otne rnpaetrisopneaclt ive 362
