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Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets PDF

329 Pages·2013·4.9 MB·English
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by Peter W. Turnbull| 2013| 329 pages| 4.9| English

About Strategies for International Industrial Marketing: The Management of Customer Relationships in European Industrial Markets

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Detailed Information

Author:Peter W. Turnbull
Publication Year:2013
ISBN:9780709924944
Pages:329
Language:English
File Size:4.9
Format:PDF
Price:FREE
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