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About Strategic Value-Chain Analysis of Indian Pharmaceutical Alliances
This document analyzes strategic alliances in the Indian pharmaceutical industry. It proposes a value chain framework to understand the critical capabilities needed along the pharmaceutical value chain, existing capabilities of firms, and how alliances bridge capability gaps. The document reviews literature on strategic alliances and their drivers. It also outlines the types of alliances like co-marketing, licensing, and joint ventures that are prevalent in the industry. The goal is to understand how industry structure and context influence alliance patterns in pharmaceuticals.
Detailed Information
| Author: | ['arunbose576'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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