Strategic Reinvention in Popular Culture: The Encore Impulse

245 Pages·2013·1.7 MB·English

by  Richard Pfefferman (auth.)

Strategic Reinvention in Popular
Culture
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Strategic Reinvention in Popular
Culture
The Encore Impulse
Richard Pfefferman
strategicreinventioninpopularculture
Copyright©RichardPfefferman,2013.
Reprint of the original edition 2013
Allrightsreserved.
Firstpublishedin2013by
PALGRAVEMACMILLAN®
intheUnitedStates—adivisionofSt.Martin’sPressLLC,
175FifthAvenue,NewYork,NY10010.
WherethisbookisdistributedintheUK,EuropeandtherestoftheWorld,
thisisbyPalgraveMacmillan,adivisionofMacmillanPublishersLimited,
registeredinEngland,companynumber785998,ofHoundmills,
Basingstoke,HampshireRG216XS.
PalgraveMacmillanistheglobalacademicimprintoftheabove
companiesandhascompaniesandrepresentativesthroughouttheworld.
Palgrave®andMacmillan®areregisteredtrademarksintheUnited
States,theUnitedKingdom,Europeandothercountries.
ISBN 978-1-349-47650-3 ISBN 978-1-137-37319-9 (eBook)
DOI 10.1057/9781137373199
LibraryofCongressCataloging-in-PublicationDataisavailablefromthe
LibraryofCongress.
AcataloguerecordofthebookisavailablefromtheBritishLibrary.
DesignbyIntegraSoftwareServices
Firstedition:December2013
10 9 8 7 6 5 4 3 2 1
Contents
ListofFigures vii
Acknowledgments ix
Introduction:TheEncoreImpulse 1
Part I EncoreWorthiness:IdentifyingtheCherished
EssenceoftheOriginal
1 TheElusiveOriginal 7
2 UnlockingtheEncorePotential 21
Part II EncoreVitality:FactoringintheNewPlaceand
Time
3 CulturalFit 47
4 HistoryMayNotRepeatItself 69
Part III EncoreSpirit:PresentingasAuthentic
5 Something’sNotRight 81
Part IV EncorePunch:ConveyingRelevantMeaning
6 FulfillingtheEncorePromise 97
7 AllintheFamily 113
Part V EncoreEndurance:TappingintoUniversal
ThemesandClassicSchemes
8 ArchetypalAppeal 129
9 TheShellGame 147
vi ● Contents
Conclusion:TheArtofStrategicReinvention 161
Appendix:DecideforYourself 167
Notes 175
Bibliography 213
Index 243
List of Figures
IllustratorDianeB.McBride
0.1 Original:harmoniousandwell-proportionedscenic
elementsevoketheencoreimpulse xi
0.2 Strategicreinvention:enhancedclarityanddepthfulfillthe
encorepotentialinherentintheoriginal xii
0.3 Unsuccessfulreplication:superfluouselementsanddistorted
focusobscuretheencoreessenceanddiminishencore
worthiness xiii
2.1 Originalwithencorepotential:alimited,exterior-onlyview
intriguestheviewer 24
2.2 Reinventionwithencorepotentialunlocked:showingmore
interiordetailsatisfiesviewercuriosity 43
3.1 Originalwithencoreworthiness:harmoniousbackground
andforegroundevoketheencoreimpulse 57
3.2 Replicationdevoidofencorevitality:clashingbackground
preventsfeaturedforegroundfromflourishing 58
5.1 Originalwithencorespirit:authenticfeaturespresenta
genuineimpression 88
5.2 Replicationdevoidofencorespirit:contrived
embellishmentsdistractfromauthenticessence 89
7.1 Featuredanimalreplicationwithunderutilizedencore
potential:animalisbarelyvisibleinlushlandscape 121
7.2 Featuredanimalreinventionwithencorepunch:animalis
showcasedprominentlyagainstharmoniousbackground 122
9.1 Strategicreinvention#1withencoreendurance:potential
shellfilledwithcontentdesignedforaparticularaudience 153
9.2 Strategicreinvention#2withencoreendurance:potential
shellfilledwithcontentdesignedforadifferentaudience 153
A.1 EncoreEfficiencyTest 168
A.2 EncoreImpulseAssessmentTool 174
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Acknowledgments
This book would not have been possible without the constant love and
patience of my partner, Terrence LeBleu, and the unquestioning support
of my family. I especially thank Diane McBride for providing original art-
workthatillustratestheessenceofthecorrespondingtextinsuchabeautiful
and elegant way, as well as for her inspiration in our weekly lunch meet-
ings. I credit and value my friends Laurie Nalepa, Carl Boggs, Kathleen
Sullivan, Karen Rosenhoover, Penny Ruby, Gloria Halper-Moscovic, and
Wendy Gauthier fortheir special brands of input, feedback, and help. I am
trulygratefultomyeditors,RobynCurtisandRachelTaenzler,andeditorial
assistant,EricaBuchman,fortheirguidance,expertise,andencouragement.