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Strategic Negotiations for Sustainable Value PDF

185 Pages·2022·1.9 MB·English
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by Stefanos Mouzas| 2022| 185 pages| 1.9| English

About Strategic Negotiations for Sustainable Value

Strategic Negotiations for Sustainable Value is a guide to learning how to conclude lasting business deals that are environmentally, socially and economically sustainable in an international business context. Managers today need to negotiate with multiple stakeholders, such as suppliers, customers, agencies, governments and authorities, to be able to access the resources that they need. Creating and capturing sustainable value is not a fixed entity but rather the outcome of long and time-consuming negotiations that affect further negotiations. Providing illustrative international case studies throughout each chapter, this book The book is ideal for advanced undergraduate and postgraduate students in negotiation, business administration, management, or related courses such as business marketing, and customer or key account management. It is equally valuable to industry professionals, managers involved in negotiating with customers, suppliers or partners and those pursuing professional qualifications or accreditation in marketing, sales or management.

Detailed Information

Author:Stefanos Mouzas
Publication Year:2022
ISBN:9780367430597
Pages:185
Language:English
File Size:1.9
Format:PDF
Price:FREE
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