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About Strategic Marketing in Global Supply Chains - Four Challenges
The document discusses four strategic marketing challenges for firms operating in global supply chains. The challenges are: 1) Understanding what customers at different points in the supply chain in different global markets value; 2) Understanding how customer values and perceptions change over time in dynamic global environments; 3) Delivering customer value in an uncertain global environment undergoing rapid change; 4) Creating processes rather than ad hoc decision-making to address customer value understanding and delivery across global supply chains.
Detailed Information
Author: | ['Raluca Ralu'] |
---|---|
Publication Year: | 2013 |
Pages: | 6 |
Language: | English |
Format: | |
Price: | FREE |
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