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About Strategic Management of e-Business
''Stephen Chen's book provides great in depth and up-to-date analysis of the strategic management issues that face business organisations as they embrace the Internet revolution. Succinctly describing the main shifts in business economics and the opportunities and threats the digital world presents, 'Strategic Management of e-Business' is the most comprehensive strategic guide to success in the online world this side of the Millennium. Business Leaders, Economists, MBA students and E-Commerce Consultants alike should all read this book.'' —Peter Spark, CEO, Ecsponent''As an e-business strategist in an interactive consultancy I am very aware that most books on the subject of e-business either make the error of being too simplistic or get buried in a narrow topic or specific technology. Steve Chen's book is the first I've seen that succeeds in providing a comprehensive coverage of the whole field whilst introducing enough of the technologies and challenges so that readers who get involved in e-business initiatives appreciate what is really involved. Additionally, Dr Chen has selected for us the most insightful pieces of current research and theory to achieve a balance of the pragmatic and the intellectually rigorous, making this a unique asset in understanding this fast changing and critically important field of contemporary business'' —Alan Warr, e-Business Strategy Consultant, Rubus''A timely textbook clearly setting out which management and business theories are fundamentally changed by developments in e-commerce. A clear and highly relevant textbook for all academics in business schools today.'' —Chong Ju Choi, Cambridge University
Detailed Information
| Author: | Stephen Chen |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 9780470870747 |
| Pages: | 386 |
| Language: | English |
| File Size: | 7.609 |
| Format: | |
| Price: | FREE |
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