Strategic Management in the Media: Theory to Practice

372 Pages·2017·6.56 MB·English

by  Lucy Küng

Strategic Management in the Media
2
3
Strategic Management in the Media
Theory to Practice
2nd Edition
Lucy Küng
4
SAGE Publications Ltd
1 Oliver’s Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
3 Church Street
#10-04 Samsung Hub
Singapore 049483
© Lucy Küng 2017
First edition published 2008
5
Second edition published 2017
Apart from any fair dealing for the purposes of research or private study, or
criticism or review, as permitted under the Copyright, Designs and Patents Act,
1988, this publication may be reproduced, stored or transmitted in any form, or by
any means, only with the prior permission in writing of the publishers, or in the
case of reprographic reproduction, in accordance with the terms of licences issued
by the Copyright Licensing Agency. Enquiries concerning reproduction outside
those terms should be sent to the publishers.
Library of Congress Control Number: 2016936400
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4739-2949-4
ISBN 978-1-4739-2950-0 (pbk)
Editor: Mila Steele
Assistant editor: Delayna Spencer
Production editor: Imogen Roome
Marketing manager: Michael Ainsley
Cover design: Jen Crisp
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed in the UK
6
To Gebi and Hira Maya, once more, of course.
7
8
Contents
List of cases
Acknowledgements
Preface to the second edition
1 Introduction
Structure of the book
What is media management?
Defining the media industry
Overview of subsequent chapters
2 The Strategic Context
Permanent drumbeat of technological change
Scanning the strategic environment – PEST analysis
Value chain analysis as a tool for highlighting environmental change
Value chains in the media
Disintermediation and unbundling
Fragmentation, extension and contraction
Non-linear chains
Changing business models
Strategic development of business models – the search for adjacencies
Impact of the digital platforms – Apple, Facebook et al.
Streamed media – rent don’t buy
Digital pure plays
Fragmentation of consumption
Acceleration of the hit model
Demassification and the emergence of the niche
Emergent strategic environments
3 Strategic Concepts for the Media Industries
Dimensions of the strategy construct
Rationalist approaches
Porter’s Five-Forces Model
Resource-based view (RBV)
Core competencies and dynamic capabilities
Is long-term strategic planning still possible?
Adaptive approaches
Interpretative approaches
Conclusions
4 Strategic Responses to Technological Change
Technological change and the media industry
Convergence and its causes
Newsroom convergence
Convergence at individual level – the digital editorial thinker
9
Software is eating the media
Technology and strategy
‘Organisational technology’
Technology transitions and dominant designs
Untangling types of technological change
Inertia and its causes
New business units as a solution to inertia and path to innovation
Ambidexterity – combining exploration and exploitation
Bringing exploratory new businesses back ‘in-house’
Conclusions
5 Creativity and Innovation
The role of creativity in the media
Researching creativity
What is creativity in organisational contexts?
Creativity versus innovation
Where does creativity come from? The core components of creativity
Designing a work environment to boost intrinsic motivation
Creativity in creative organisations
Creativity and the business model
Creativity in systems and strategy
Conclusions
6 Culture, Mindset and Strategy
Culture
What is culture?
Culture and creativity
Layers of culture
Dimensions of organisational culture
Building a pro-digital culture
Cognition
Cognition and strategic change
Cognitions and digital disruption
Cognition and innovation
Conclusions
7 Organisation Structure and Strategy
From ‘industrial age’ to ‘information age’ organisations
Evolution in broadcasting organisation structures
The rise of the format producers
Mergers, acquisitions and the rise of the conglomerates
Impact of the conglomerates
Integrate or separate?
Alliances
From alliances to networks
Networks in the media industry
10