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Strategic Management for Tourism Communities: Bridging the Gaps (Aspects of Tourism, 16) PDF

448 Pages·2004·4.5 MB·English
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by Peter E. Murphy| 2004| 448 pages| 4.5| English

About Strategic Management for Tourism Communities: Bridging the Gaps (Aspects of Tourism, 16)

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

Detailed Information

Author:Peter E. Murphy
Publication Year:2004
ISBN:9781873150849
Pages:448
Language:English
File Size:4.5
Format:PDF
Price:FREE
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