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Strategic Management: A Competitive Advantage Approach, 17th Edition PDF

432 Pages·2019·8.0843 MB·other
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by Fred David, Forest David, Meredith David| 2019| 432 pages| 8.0843| other

About Strategic Management: A Competitive Advantage Approach, 17th Edition

<p><i><span>For undergraduate and graduate courses in strategic management.</span></i></p><b><span>A practical, skills-oriented approach to strategic management</span></b><p><span>In today’s economy, gaining and sustaining a competitive advantage is harder than ever. </span><span>Strategic Management</span><span> captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the </span><span>17th Edition</span><span> helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.</span></p><p><span>**<br></span></p>

Detailed Information

Author:Fred David, Forest David, Meredith David
Publication Year:2019
ISBN:135173949
Pages:432
Language:other
File Size:8.0843
Format:PDF
Price:FREE
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