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About STRATEGI DAN DAYA SAING INDUSTRI KREATIF
Buku ini mengulas faktor-faktor yang menjadi penentu daya saing industri kreatif berdasarkan perpaduan antara hasil telaah teoritis, pengalaman, dan sejumlah penelitian empiris yang telah dilakukan penulis. Sebagai sebuah organisasi, maka daya saing industri kreatif dipengaruhi oleh sejumlah faktor penting, seperti dinamika lingkungan eksternal, sumber daya organisasi, dan kapabilitas organisasi. Pemahaman yang komprehensif tentang hubungan yang terjalin diantara faktor-faktor tersebut dalam model empiris dan daftar strategi prioritas yang disajikan dalam buku ini diharapkan dapat menjadi data dan informasi awal bagi stakeholders (ABGS) dalam pengambilan keputusan yang berkaitan dengan pengembangan daya saing industri kreatif. Selain itu, buku ini diharapkan juga dapat memberikan wawasan dan referensi tambahan bagi mahasiswa, akademisi dan praktisi yang menekuni bidang manajemen dan organisasi, manajemen strategi, dan kewirausahaan
Detailed Information
| Author: | Musran Munizu, Maat Pono, Armayah |
|---|---|
| Publication Year: | 2021 |
| ISBN: | 9789795302957 |
| Pages: | 176 |
| Language: | other |
| File Size: | 8.2131 |
| Format: | |
| Price: | FREE |
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