Table Of ContentState of the Cloud
AWS Summit, New York
Dr. Werner Vogels, CTO Amazon.com
Amazon’s Three Businesses
Consumer (Retail) Seller IT Infrastructure
Business Business Business
Tens of millions of Sell on Amazon Cloud computing
active customer websites infrastructure for
accounts hosting web-scale
Use Amazon
solutions
Eight countries: US, technology for your
UK, Germany, own retail website Hundreds of
Japan, France, thousands of
Leverage Amazon’s
Canada, China, Italy registered customers
massive fulfillment
in over 190 countries
center network
Our Mission
Enable businesses and developers to use web services
(what people now call “the Cloud”) to build scalable,
sophisticated applications
AWS Pace of Innovation
» Amazon Simple Notification Service
» RDS Multi-Availability Zone Support
» EC2 Reserved Instances
» S3 Reduced Redundancy Storage
» New SimpleDB Features
» New Locations and Features for
» IBM on EC2
CloudFront
» Windows Server 2008 on EC2
» Premium Support » S3 Bucket Policies
» Amazon RDS
» Amazon CloudFront » Cluster Instances for EC2
» Amazon Virtual Private Cloud
» EC2 Elastic IP addresses
» Amazon Elastic MapReduce
& Availability Zones
» EBS Shared Snapshots
» Amazon EC2 » Windows Server, MySQL,
» Monitoring, Auto Scaling &
» Amazon S3 Oracle, & JBoss on EC2 » Amazon Linux AMI
Elastic Load Balancing for EC2
» Developer Portal & » Lower Data Transfer Costs » Oracle on EC2
» AWS Import/Export
Forums » New EC2 Features
» SUSE Linux on EC2
» Micro Instances
» Lower Pricing for EC2
» AWS Services in N. California
» Amazon SimpleDB High Mem Instances
» AWS Multi-Factor Authentication
» Amazon Flexible Payments Service » Identity & Access Management
» AWS Management Console
» S3 in Europe
» AWS Economics Center » AWS Services in Singapore
» EC2 new instance types
» AWS in Education » RDS Reserved Database Instances
» AWS Start-Up Challenge
» AWS Security Center » RDS Read Replicas & Lower Pricing
» SAS70 Type II Audit » Lower Outbound Transfer Pricing
» More services in EU » Data Transfer Usage Tiers
» Public Data Sets
» Lower EC2 Pricing » Consolidated Billing for AWS
» Amazon SQS » Elastic Block Store » Lower S3 Pricing » Amazon S3 Versioning Feature
» Amazon Mechanical Turk » EC2 SLA » Lower pricing for » EC2 High Memory Instances
» EC2 in EU
Outbound Data Transfer
» S3 Tiered Pricing
» AWS Solution Provider Program
AWS Innovation in 2010
» Free Monitoring EC2
» Amazon SNS » Amazon Route 53
» RDS Reserved
» Combined AWS Data Transfer » PCI DSS Level 1 Certification
» CloudFront Default Root
Savings » Mobile SDKs (Android, iPhone)
» Startup Challenge 2010
» Amazon EMR BootStrap Actions » Large Object S3 Support
» Cloudfront Invalidation
» Amazon ELB Session Stickiness » Florida POP
» Amazon RDS in EU » Import/Export APAC
» New Singapore Region » AWS Elastic Beanstalk
» CloudFront HTTPS
» Amazon Simple Email Service
» Amazon RDS Read Replicas
» NYC Edge Location
» Improved AWS Support “Bronze”
» Suse EC2 Linux
» Lowers Pricing HTTP
» Amazon CloudWatch Console
» Amazon SNS Console
» AWS Import Export GA
» EMR JobFlow Debugging
» Amazon ELB HTTPS
» Simple DB Consistent Reads » Amazon SNS » VM Connector
» AWS Free Tier
» Simple DB Conditional Puts » Amazon S3 Console » Tokyo Region
» EMR Resizing Cluster
» Amazon EBS Cloudwatch » AWS Support JP
» Amazon SQS Longer » Amazon S3 Lowered Pricing
» AWS Java SDK
retention, Free Tier » CloudFront GA, SLA
» Windows BYOL
Amazon S3 Bucket Policies » S3 MultiPart
» Singapore Pop
» Amazon VPC IP Address » GPGPU Instance Types
» CloudFront
» Cluster Compute Instances » ISO27001/2 Certification
Private Streaming
» Amazon S3 RRS
Notifications » Lowered Pricing EC2 » AWS CloudFormation
» Amazon EC2 Reserved Instances » AWS IAM » Amazon S3 Static Websites
» VPC in EU
with Windows, Extra Large High » Amazon VPC Console » AWS IAM Website Login
» Amazon RDS in US-west
Memory Instances » Micro Instances » Paris Edge Location
» Amazon CloudFront Access
» Amazon S3 Versioning Feature » Amazon Linux AMI
Logs
» Consolidated Billing for AWS » Amazon EC2 Tagging,
» Amazon RDS Multi-AZ
» Lower pricing for Outbound Data Filtering, Idempotency,
» Amazon S3 RRS
Transfer » Oracle Certified AWS
» Amazon RDS Console
» AWS PHP SDK
CloudFront Pace of Innovation
» Price Drop
» HTTPS Support
» Lower 1-Hour TTLs
» Access Logs for Streaming
» Access Logging Capability
» New York City Edge Location
» CloudFront Management Console
» Custom Origins
» Service Level Agreement
» Jacksonville Edge Location
» Private Content
» Route 53 Public Beta
» Streaming Video on Demand
» CloudFront Public Beta
» New Lower Pricing Tiers » Singapore Edge Location » Paris Edge Location
» Private Streaming » (IAM) Identity &
Access Management
» Enhanced CloudFront Logs
» Default Root Object
» Invalidation
The Platform is Expanding
Your Application
AI Enterprise Architecture
Presentation – Web Center
Enhanced Shipment Inventory BOM Manage Order Landing
Customer Tracking Management Entry RFQ Entry Pad .....
Data Form Form Form Form Form Form Web 2.0
Business Functions - BPEL
Order Billing Inventory Engineering Sourcing Order Shared Workflow .....
Entry Payables Management Documents RFQ Tracking Folders Notifications
Web Services from Oracle and Bespoke
Message & Routing Bus -
Workflow & Notification Services Data Transformation Service XML Parser Event Manager
OSB
Validate Get Write Get Write Get Write Send Build .....
Login Customer Customer Order Order Part Part Email RFQ
Technology Layer
Oracle Oracle Oracle Doc Outside Active MS Oracle EDI Telecom CAD ....
eBusiness BI Beehive Man Web Dir Office Agile Gateway SMS CAM
Customer
Order
Finance
Oracle Oracle Oracle MySQL Internet MSSQL Folders Oracle Internet PSTN
8
Folders
Amazon Edge Locations
AWS Regions
Ashburn, VA Amsterdam Hong Kong
US East (Northern Virginia) Dallas, TX Dublin Tokyo
Jacksonville, FL Frankfurt Singapore
US West (Northern California)
Los Angeles, CA London
Europe (Dublin) Miami, FL Paris
Newark, NJ
Asia Pacific (Singapore)
New York, NY
Asia Pacific (Tokyo) Palo Alto, CA
Seattle, WA
St. Louis, MO
AWS Cloud Architecture
Description:Amazon’s Three Businesses Consumer (Retail) Business Tens of millions of active customer accounts Eight countries: US, UK, Germany, Japan, France,
