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Start-up: A Practical Guide to Starting and Running a New Business PDF

166 Pages·2006·1.61 MB·English
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by Tom Harris| 2006| 166 pages| 1.61| English

About Start-up: A Practical Guide to Starting and Running a New Business

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

Detailed Information

Author:Tom Harris
Publication Year:2006
ISBN:9783540329824
Pages:166
Language:English
File Size:1.61
Format:PDF
Price:FREE
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