Download Starbucks Case Study PDF Free - Full Version
Download Starbucks Case Study by ['Francisco Hermingues'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Starbucks Case Study
Starbucks has successfully used mobile applications and customer relationship management strategies to strengthen customer loyalty and engagement. The company launched mobile apps that allow customers to pay for purchases using a barcode generated on their phone. This provides a fast and convenient payment option that is linked to customers' Starbucks rewards accounts. By developing these mobile programs, Starbucks aims to build stronger, long-term relationships with customers and establish mobile as an important new marketing channel. The mobile apps represent an innovative extension of Starbucks' CRM strategy to enhance the customer experience and make the company's services more accessible and valuable.
Detailed Information
| Author: | ['Francisco Hermingues'] |
|---|---|
| Publication Year: | 2016 |
| Pages: | 2 |
| Language: | English |
| Format: | |
| Price: | FREE |
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