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About Standard Chartered Bank
1) The document presents a digital marketing plan for Standard Chartered Bank in Sri Lanka. 2) The plan aims to introduce a mobile banking platform on iOS and Android to improve customer engagement and service quality. It also aims to maintain website traffic and lead conversion rates through social media. 3) The plan performs an audit of the bank's current digital status, analyzes the internal and external environment, and recommends strategies and tools to achieve the objectives, including a marketing mix and budget.
Detailed Information
| Author: | ['Saba Naseem'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 41 |
| Language: | English |
| Format: | |
| Price: | FREE |
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