Spring 2015 Apparel Line: Refined Simplicity

43 Pages·2014·0.83 MB·English

by  Rachael Y. Misiuta

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Western Kentucky University
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Honors College Capstone Experience/Thesis
Honors College at WKU
Projects
12-8-2014
Spring 2015 Apparel Line: Refined Simplicity
Rachael Y. Misiuta
Western Kentucky University, [email protected]
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Misiuta, Rachael Y., "Spring 2015 Apparel Line: Refined Simplicity" (2014).Honors College Capstone Experience/Thesis Projects.Paper
520.
http://digitalcommons.wku.edu/stu_hon_theses/520
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SPRING 2015 APPAREL LINE: REFINED SIMPLICITY

A Capstone Experience/ Thesis Project
Presented in Partial Fulfillment of the Requirements for
the Degree Bachelor of Science with
Honors College Graduate Distinction at Western Kentucky University

By
Rachael Y. Misiuta
*****

Western Kentucky University
2014

CE/T Committee:
Approved by
Professor Cindy Jones, Advisor

Professor Deborah Shivel ___________________________
Advisor
Professor Dennis Wilson Department of Family and Consumer Science
Copyright by
Rachael Y. Misiuta
2014
ABSTRACT

Valuing in the billions of dollars, the fashion market is one of the biggest
industries in the world and most of that money doesn’t come from selling a few couture
pieces to wealthy clientele, but from selling hundreds of thousands of more reasonably
priced pieces to the masses. This paper is not meant as a business plan on how to
penetrate the market, but rather it seeks to answer the question, “will this apparel line
sell?” While creating these designs, the target market was kept in mind and what these
potential customers are looking for: simple designs that are easy to put together to create
a stylish and comfortable outfit, affordable, and is of reasonable quality. All of this is
combined to exhibit a fashion line that will sell to the masses along with documentation
and research to back up this statement.

Keywords: Capstone Experience, Thesis, Fashion, Spring 2015, Apparel, Clothing Line
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Dedicated to my ever supporting friends, family, and professors

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ACKNOWLEDGEMENTS

I switched my major from the other side of the world and it was possibly the best
decision I have ever made. But I couldn’t have done it without all the support and
encouragement I have received from my friends and family. I have to have a special
shout out to Jill, Anna Beth, Sara, and my dearest roommate Amy, with whom I
counseled with when making my decision and who continue to inspire me to follow my
dreams.
An extra special thanks to my Dad. Without you, I don’t know where I would be.
I will always cherish any advice, help, and love you give. Thanks for telling me that you
would support me no matter what I chose to do.
To Grandma Mimi, thank you for having faith in me and believing that I will
succeed no matter what I did.
I would also like to thank my professors, especially Cindy Jones and Deborah
Shivel, for making class so enjoyable, giving great critic, and helping, not only myself,
but all of your students to flourish.

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VITA

1992…………………………………………Born – Albany, New York
2010………………………………………....Greenwood High School - Bowling Green,
Kentucky

2012………………………………………....Study Abroad – Massey University in
Palmerston North, New Zealand

2014………………………………………...Internship – Kaufmanfranco, New York,
New York

FIELDS OF STUDY

Major Field: Interior Design and Fashion Merchandising

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TABLE OF CONTENTS

Page

Abstract…………………………………………………………………………………...ii
Dedication………………………………………………………………………………..iii
Acknowledgements………………………………………………………………………iv
Vita………………………………………………………………………………………..v
List of Figures……………………………………………………………………………vii
Chapters:
1. Introduction……………………………………………………………………….1
2. Boards…………………………………………………………………………….2
3. Marketing Report…………………………………………………………………3
4. Competitive Analysis…………………………………………………………….10
5. Refined Simplicity Apparel Brand……………………………………………….22
Bibliography……………………………………………………………………………..30

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LIST OF FIGURES

Figure Page
2.1 Trend Board……………………………………………………………………….2
2.2 Mood Board……………………………………………………………………….3
3.1 Pay Equality by Age Group Graph………………………………………………..5
4.1 Mossimo top……………………………………………………………………...11
4.2 ELLE dress……………………………………………………………………….11
4.3 QZ Lady dress……………………………………………………………………11
4.4 SO Central jacket………………………………………………………………...12
4.5 Bongjashop jacket………………………………………………………………..12
4.6 JOAMOM jacket…………………………………………………………………12
4.7 Merona dress……………………………………………………………………..13
4.8 Messimo dress……………………………………………………………………13
4.9 Lily Rose dress…………………………………………………………………...13
4.10 Xhilaration top…………………………………………………………………...14
4.11 Jennifer Lopez top………………………………………………………………..14
4.12 MyHeart top……………………………………………………………………...14
4.13 SO top…………………………………………………………………………….15
4.14 Candie’s top……………………………………………………………………...15
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4.15 Moonbasa top…………………………………………………………………….15
4.16 Merona pants ……………………………………………………………………16
4.17 SO pants………………………………………………………………………….16
4.18 IZ Byer pants……………………………………………………………………..16
4.19 Merona top……………………………………………………………………….17
4.20 Lauren Conrad top……………………………………………………………….17
4.21 OrangeBear top………………………………………………………………….17
4.22 Merona pants…………………………………………………………………….18
4.23 Mossimo pants……………………………………………………………………18
4.24 APT 9 pants………………………………………………………………………18
4.25 Chanel dress……………………………………………………………………...19
4.26 Le Teresa dress…………………………………………………………………..19
4.27 O. SA dress……………………………………………………………………….19
4.28 Xhiliaration top…………………………………………………………………..20
4.29 Vera Wang top…………………………………………………………………...20
4.30 Jennifer Lopez top………………………………………………………………..20
4.31 Daisy Fuentes top………………………………………………………………..21
4.32 APT 9 top………………………………………………………………………...21
4.33 Orange Bear top…………………………………………………………………21
5.1 Color Samples……………………………………………………………………22
5.2 Look 1 of Refined Simplicity …………………………………………………...23
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