Spring 2013 - Above the Treeline

112 Pages·2012·17.06 MB·English

by  Peter Chu

Spring
2013
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Spring
2013
Contents
Business z 2
Consumer z 37
Education z 43
Test prep/Study guides z 47
Language z 50
Computing z 56
Technical z 69
Medical/Nursing z 84
Index z 100
Ordering Information z 106
View the Spring 2013 Catalog at
www.mhprofessional.com/ecatalogs
Business
2 z Spring 2013 z McGraw-Hill
“Rizzo shows how to succeed in life, while actually
enjoying the process.” –Dr. Mehmet Oz
Get Your Shift toGether
how to think, Laugh, and enjoy Your Way to Success in
Business and in Life
Steve Rizzo (New York, NY)
Comedian and motivational speaker Steve Rizzo’s hilarious but
poignant guide to breaking negative behavior for a richer, more
satisfying career and life
in Get Your Shift together, the former stand-up comedian helps
readers understand that their daily reality is just a mirror of their “inner
tape loop.” he provides the inspiration and tools to re-envision the
process of day-to-day living to make it positive and rewarding, rather
than allowing negative habits of thought to ruin it.
• Foreword by Jeffrey Gitomer, author of seven New York times best
sellers, including the Little Red Book of Selling and the Sales Bible;
Gitomer will actively promote the book through e-mail blasts and on
his Web site, personal twitter account, and facebook fan page
• Rizzo has headlined with many titans of comedy, including Eddie
Murphy, Drew Carey, Ellen DeGeneres, and Jerry Seinfeld
• The author reaches more than 50,000 people a year through his
speaking engagements and weekly Rizzo-Gram e-mails. He has
appeared on MSNBC, CNBC, and the oprah and friends radio
Network
Steve Rizzo (New York, NY) is a personal development expert, whose
D e c e m b e r clients include American Airlines, BP, JP Morgan Chase, Scholastic,
Motivational Sprint, and many others.
Hardcover • 6 × 9 • 224 pp
ISBN-13: 978-0-07-180773-9
Related McGraw-Hill Titles:
ISBN-10/MHID: 0-07-180773-X
$25.00TR ($27.95 CAD) Ben-Shahar: Happier
978-0-07-149239-3 • 0-07-149239-9 • Hardcover • $21.95TR
PROMOTIONal CaMPaIgN: Wynn: The Real Truth about Success
978-0-07-162996-6 • 0-07-162996-3 • Hardcover • $22.95TR
• National Publicity

• 15 Nationwide Speaking appearances
• Social Media Campaign
• Mcgraw-Hill eNewsletter Campaign
Business z Visit our catalog online at www.mhprofessional.com/ecatalogs z 3
Simple but powerful leadership truths from the
bestselling author of the “Monday Morning” series
tueSdaY MorNiNG CoaChiNG
eight Simple truths to Boost Your Career and Your Life
David Cottrell (horseshoe Bay, tX)
An inspiring business parable for getting people and businesses
back on track with common-sense leadership
tuesday Morning Coaching tells the story of ryan harris, a successful
manager who is burned out and tired of working hard but going
nowhere. Looking for guidance, Ryan reaches out to Jeff Walters, a
semi-retired executive who teaches ryan that the solutions to his most
challenging problems are often about embracing proven common-sense
principles. the book outlines a simple, yet revolutionary approach that
can lead to spectacular personal and business success.
• As President and CEO of CornerStone Leadership Institute, Cottrell’s
marketing platform reaches over 15,000 companies-including most
Fortune 500 companies
• Cottrell’s Monday Morning series has been translated into 19
languages
David Cottrell (Horseshoe Bay, TX) is the bestselling author of 25
books and Ceo and President of CornerStone Leadership institute,
one of the nation’s largest publishers of management and leadership
resources.
Related McGraw-Hill Titles:
N o v e m b e r
Waldman: Never Fly Solo
Mentoring & Coaching
978-0-07-163706-0 • 0-07-163706-0 • Hardcover • $24.95TR
Hardcover • 6 × 9 • 160 pp
Colan: Engaging the Hearts and Minds of All Your Employees
ISBN-13: 978-0-07-180614-5
978-0-07-160215-0 • 0-07-160215-1 • Hardcover • $24.95TR
ISBN-10/MHID: 0-07-180614-8
$22.00TR ($24.95 CAD)
PROMOTIONal CaMPaIgN:
• Online Review and Feature Campaign
• 10 Nationwide Speaking appearances
• Outreach at aSTD and SHRM
• Social Media Campaign
• Mcgraw-Hill eNewsletter Campaign
4 z Spring 2013 z McGraw-Hill z Business
What the PLuS!
Google+ for the rest of us
Guy Kawasaki (Menlo Park, CA)
Apple’s original evangelist Guy Kawasaki helps anyone master Google+ for
fun and profit
• Explains all the basics—how to get started, create a compelling profile, optimize for
social searches, share posts and photos, conduct hangouts, and gain followers
• Google+ has more than 200 million users and, according to marketing services firm
experian hitwise, is growing fast; conversely, facebook was down 1.3 billion visits
between July of 2011 and March of 2012—a 15% drop
• Kawasaki will promote the book to his 2.5 million Google+ followers, 1 million Twitter
followers, and 250,000 Facebook subscribers; his previous book, Enchantment, was a
New York times and Wall Street Journal bestseller
Related McGraw-Hill Title:
S e p t e m b e r
Kerpen: Likeable Social Media
E-Commerce/Internet Marketing
978-0-07-176234-2 • 0-07-176234-5 • Paperback • $20.00TR
Paperback • 6 × 9 • 208 pp
ISBN-13: 978-0-07-181010-4
ISBN-10/MHID: 0-07-181010-2
$10.00TR ($10.95 CAD) 100 screenshots
PiNtereSt PoWer
Market Your Business, Sell Your Product, and Build Your Brand on the
World’s Hottest Social Network
Jason Miles (Lake tapps, WA), Karen Lacey (Palm Desert, CA)
The quick-start guide to reaching more customers than ever on Pinterest—the
hottest, fastest-growing social media site today
• In January 2012, Pinterest became the fastest-growing standalone website ever-
surpassing Facebook, My Space, and Twitter, with growth rate exceeding 4000% since
mid-2011
• Explains how to get up and running on Pinterest, describes how to leverage Pinterest
with other social media sites, and reveals proven methods for using it to increase sales
across the most common e-commerce sites, like etsy, ebay, facebook and more
• Miles has used the tactics in this book to help his clothing startup grow 300% annually
for the past three years
N o v e m b e r
Related McGraw-Hill Title:
Internet Marketing/E-Commerce
Paperback • 6 × 9 • 240 pp Prince: How to Sell Anything on eBay . . . And Make a Fortune
978-0-07-148013-0 • 0-07-148013-7 • Paperback • $18.95TR
ISBN-13: 978-0-07-180556-8
ISBN-10/MHID: 0-07-180556-7
$18.00TR ($21.95 CAD) 40 illustrations
Business z Visit our catalog online at www.mhprofessional.com/ecatalogs z 5
GLoBaL hr CoMPeteNCieS
Mastering Competitive Value from the outside-in
Dave Ulrich (Alpine, Ut), Wayne Brockbank (Abu Dhabi),
Jon Younger (Short hills, NJ), Mike Ulrich (Columbia, SC)
From an HR legend—definitive best practices for the vast and growing number
of HR professionals working around the world
• As business globalization continues at a rapid pace, HR is concurrently being integrated
into the core fabric of business issues; this book provides the best practices hr
professionals need to contribute to their organization’s competitive advantage
• Ulrich is one of the most influential figures in modern HR; his bestseller hR Champions
revolutionized the profession by introducing the then-radical idea that HR departments
can play a key role in organizational strategy
• Among the best-known leaders in their field, Ulrich and his coauthors will promote the
book throughout their vast global networks
N o v e m b e r
Also by Dave Ulrich
Human Resources
Hardcover • 6 × 9 • 304 pp The Why of Work
978-0-07-173935-1 • 0-07-173935-1 • Hardcover • $27.95TR
ISBN-13: 978-0-07-180268-0
ISBN-10/MHID: 0-07-180268-1
$40.00TR ($44.95 CAD) 30 illustrations
fearLeSS PerforMaNCe reVieWS
Coaching Conversations that turn every employee into a Star Player
Jeff Russell, Linda Russell (Madison, Wi)
Turning the performance review process into a performance enhancement
process! How to coach employees to “exceed expectations”
• Presents a groundbreaking method that turns the traditional review into an employee/
manager partnership, in which the employee takes a lead role throughout the
performance cycle
• Explains the nuts-and-bolts of setting performance expectations, diagnosing
performance issues, preparing for the review, and conducting the review
• Includes tools, tips, worksheets, and checklists that help both manager and employee
establish a relationship that benefits both sides
Related McGraw-Hill Title:
Hayashi: Conversations for Improving Performance
D e c e m b e r
978-0-07-177994-4 • 0-07-177994-9 • Paperback • $17.00TR
Management
Paperback • 6 × 9 • 240 pp
ISBN-13: 978-0-07-180472-1
ISBN-10/MHID: 0-07-180472-2
$18.00TR ($19.95 CAD)
6 z Spring 2013 z McGraw-Hill z Business
NeW fro M iN vEStoR’S B USiNESS D AiLY
Two essential new guides in the million-selling How to Make Money in Stocks franchise—showing investors how to
profit more than ever in today’s tough markets
HOW TO MAKE MONEy IN STOCKS
SuCCeSS StorieS
New and advanced investors Share their Winning Secrets
Amy Smith (Santa Monica, CA)
The companion to William O’Neil’s bestselling How to Make
Money in Stocks reveals how investors have made millions
using O’Neil’s proven methodology
• This book will draw the attention of the millions of investors
worldwide who have used William O’Neil’s successful CAN SLIM
method to drive their stock investing efforts
• investor’s Business Daily has a huge platform that includes the
publication, radio show, blogs, and meet ups, through which the book
will be promoted
• Smith is host of investor’s Business Daily’s daily Market Wrap video at
Investors.com and cohost of KRLA-AM Radio weekly “How to Make
Money in Stocks” show
Also available from William O’Neil and Investor’s Business Daily:
HOw TO MakE MONEY IN STOCkS
a Winning System in Good times and Bad,
J a N u a r y fourth edition
Investments & Securities/Stocks the BusinessWeek, USA today, and Wall Street
Paperback • 6 × 9 • 256 pp Journal business bestselling guide to buying stocks,
ISBN-13: 978-0-07-180944-3 from the founder of Investor’s Business Daily.
ISBN-10/MHID: 0-07-180944-9
978-0-07-161413-9 • 0-07-161413-3 • $16.95TR
$18.00TR ($19.95 CAD)
30 illustrations
HOw TO MakE MONEY IN STOCkS
COMPlETE INvESTINg SYSTEM
PROMOTIONal CaMPaIgN: Your ultimate Guide to Winning in Good times and Bad
• National Publicity Built for the uncertainties of today’s markets, the
• 15 City Radio Satellite Tour Complete investing System provides clearer explana-
tions of CaN SLiM, expanded stock charts, rede-
• Targeted Meetup Campaign
signed for easier analysis of trends, and much more.
• Outreach at CFa
978-0-07-175211-4 • 0-07-175211-0 • $29.95TR
• Social Media Campaign
• Mcgraw-Hill eNewsletter Campaign
Business z Visit our catalog online at www.mhprofessional.com/ecatalogs z 7
HOW TO M AKE M ONEy IN S TOCK S
HOW TO MAKE MONEy IN STOCKS
GettiNG Started
a Guide to Putting CaN SLiM Concepts into action
Matthew Galgani (Santa Monica, CA)
An easy-to-grasp primer that helps investors use O’Neil’s
winning CAN SLIM method to earn more profits than ever
• Provides a new look at the winning CAN SLIM stock investing
method, focusing on the basic rules and routines readers need to
draw greater profits than ever
• Galgani is Investing Education Expert for the popular business
publication Investor’s Business Daily and editor of the IBDextra!
monthly newsletter
• A free trial subscription to Investor’s Business Daily (print or online)
comes with the purchase of the book/e-book, which includes exercises
that require using iBd in order to master the strategies that will lead
them to profitable investing
Also available from William O’Neil and Investor’s Business Daily:
24 ESSENTIal lESSONS FOR INvESTMENT
SuCCESS
Learn the Most important investment techniques
from the Founder of Investor’s Business Daily
J a N u a r y
O’Neil cuts through the static of conventional
Investments & Securities/Stocks
wisdom, providing a bounty of proven, easy-to-
Paperback • 6 × 9 • 256 pp
apply techniques for building a profitable portfolio.
ISBN-13: 978-0-07-181011-1
ISBN-10/MHID: 0-07-181011-0 978-0-07-135754-8 • 0-07-135754-8 • $12.00TR
$18.00TR ($19.95 CAD)
30 illustrations THE SuCCESSFul INvESTOR
What 80 Million People Need to Know to Invest
PROMOTIONal CaMPaIgN: Profitably and Avoid Big Losses
a proven guide to making money and, more
• National Publicity
important, avoiding losses in up markets, down
• 15 City Radio Satellite Tour
markets, and everything in between.
• Targeted Meetup Campaign
978-0-07-142959-7 • 0-07-142959-X • $14.95TR
• Outreach at CFa
• Social Media Campaign
• Mcgraw-Hill eNewsletter Campaign
8 z Spring 2013 z McGraw-Hill z Business
MAKE ROOM FOR HER
Why Companies Need and integrated Leadership Model to achieve
extraordinary results
Rebecca Shambaugh (McLean, vA)
A women’s leadership guru reveals how to create powerful teams that harness
the unique leadership talents of men and women
• Provides the strategies and tools business leaders need to create powerful synergies with
women in order to build transformational, integrated, senior leadership teams
• Hot topic: Numerous studies have been released proving the hard business benefits
women leaders bring to business most recently from McKinsey; in 2012 the Wall Street
Journal held its much-publicized “Women in the Economy” conference
• Shambaugh has been featured in most major business publications, from the New York
times and the Washington Post to fortune and fast Company
Related McGraw-Hill Title:
D e c e m b e r
Leadership Shambaugh: It’s Not a Glass Ceiling, It’s a Sticky Floor
978-0-07-149394-9 • 0-07-149394-8 • Hardcover • $24.95TR
Hardcover • 6 × 9 • 240 pp
ISBN-13: 978-0-07-179792-4
ISBN-10/MHID: 0-07-179792-0
$28.00TR ($30.95 CAD)
More than
fu LLY r eViSed SeCoNd e ditioN
375,000 books
aLL aBout hedGe fuNdS sold in the All
About series!
Ezra Zask (Lakeville, Ct)
A practical guide that teaches beginner to intermediate investors everything
they need to know about profiting from hedge funds
• Since the first edition, hedge funds have become major mainstream investment strategy;
this fully revised second edition shows readers how to combat new financial realities and
increase their portfolios’ profits
• Examines the many techniques and benefits of investing in hedge funds
• Cohesive, well-documented, and easy to read
Related McGraw-Hill Title:
Brown: All About Technical Analysis
978-0-07-138511-4 • 0-07-138511-8 • Paperback • $22.00TR
J a N u a r y
Investments & Securities
Paperback • 6 × 9 • 352 pp
ISBN-13: 978-0-07-176831-3
ISBN-10/MHID: 0-07-176831-9 Previous ISBNs: 2003 • 978-0-07-139393-5 • 0-07-139393-5
$22.00TR ($24.95 CAD) 50 illustrations