Sports Management and Administration

268 Pages·1998·0.95 MB·English

by  David Watt

Sports management and administration

Sports management and
administration

David C.Watt

E & FN SPON
An Imprint of Routledge
London and New York
First published 1998
by E & FN Spon
An imprint of Routledge
11 New Fetter Lane, London EC4P 4EE

This edition published in the Taylor & Francis e-Library, 2003.

Simultaneously published in the USA and Canada
by Routledge
29 West 35th Street, New York, NY 10001

© 1998 David C.Watt
All rights reserved. No part of this book may be reprinted
or reproduced or utilised in any form or by any electronic,
mechanical, or other means, now known or hereafter
invented, including photocopying and recording, or in any
information storage or retrieval system, without permission
in writing from the publishers.

British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloging in Publication Data
A catalogue record for this book has been requested

ISBN 0-203-47529-1 Master e-book ISBN

ISBN 0-203-78353-0 (Adobe eReader Format)
ISBN 0-419-19640-4 (Print Edition)
Contents
List of figures ix
Acknowledgements x
About the author xi
Introduction 1
It is not everybody’s cup of tea 5
Sport and politics 6
1 Sport—what it’s all about 9
Parameters and definitions 9
The history of sport 11
Trends in sports participation 13
Pricing of sports participation 15
The economic impact of sport 16
Sports clubs 17
Sports clubs’ effectiveness 19
Issues facing sport 21
Trends affecting sport 22
2 The sporting context 23
Sport 24
The role and importance of sport in our society 26
The benefits of sport 28
The aims and objectives of sport 30
Current issues 32
Sport and society 36
Sport and health 39
The European dimension 40
Where we practise our sport 43
3 The voluntary sector 47
Voluntary organizations 47
Sport is a voluntary concept 49
Voluntary ethos 50
v
vi Contents
Voluntary sports organizations 51
Management of voluntary organizations 52
The nature of voluntary organizations 55
Organizational structures and personalities 56
Governing bodies 58
Volunteerism and change 60
Voluntary commitment—paid staff dynamic 61
How to retain volunteers 63
4 Sports development 64
The many roles of the sports development officer 68
5 Leadership 72
Transactional or transformational 73
Leadership qualities in the sports situation 75
6 Working together 78
Partnerships and liaisons 78
Agencies involved in sport in the UK 80
7 People 92
Performance appraisal 92
Managing people 93
What makes a manager? 95
Staff appraisal 96
Staff motivation 97
Delegation 100
Communication 101
Getting the right people 102
Team building 104
Team development 108
Personnel management 109
8 Organizational management 112
The role of the sports manager 112
General management approaches 113
Quality management 113
Strategic management 121
Measuring performance 127
The complexity of sports management 127
Planning 128
Objectives 129
Control 129
Organizational change 130
The management of change 130
Decision making 134
Contents vii
9 Management in practice 135
Management processes 135
Financial management 136
Legislation 140
Management of safety 145
Health and safety at work 146
Managing support services 149
Administration 149
The management of sport as a public service 150
10 Management challenges 152
Citizen’s charter 152
Competition 152
Financial control 153
National standards 153
Pressure for change 155
Voluntary implications 155
Philosophical challenges 156
Investors in people 156
11 Marketing 158
Marketing ethics 164
Marketing participation 165
Implementing the marketing process 166
Marketing activities 166
Public relations 167
Fundraising 168
Sports sponsorship 172
12 Event management 173
Events feasibility 173
Event planning 181
Event requirements 182
Event evaluation 190
13 Education and training 193
Coaching awards 194
Education versus training 195
Sports management education 198
Running sport 202
14 Personal skills 208
Time management 208
Time management action plan 209
Where time is being made 209
viii Contents
Managing meetings 210
Meetings in practice 213
Personal management 216
15 Into the future 221
Conclusion 223
Appendix 226
Useful sports contacts and addresses 226
Relevant media addresses 239
Independent regional television 242
Newspapers 244
Press agencies 245
Sports photographic agencies 246
Bibliography 247
Index 254
Figures

3.1 ‘Social club’ organizational model 57
4.1 The sports development process 68
7.1 Maslow’s hierarchy of needs 94
8.1 The strategy process 122
9.1 Financial management—a structure for policy and control 140
10.1 The financial management cycle—organization 153
12.1 A fun run checklist 184
12.2 A simple chart 185
12.3 A simple checklist 186
12.4 Alternative event structures 187
ix