Sport, Rhetoric, and Gender: Historical Perspectives and Media Representations

267 Pages·2006·1.922 MB·English

by  Linda K. Fuller (eds.)

Sport,Rhetoric,and Gender
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Sport, Rhetoric, and Gender
Historical Perspectives and
Media Representations
Edited by
Linda K.Fuller
SPORT,RHETORIC,ANDGENDER
© Linda K.Fuller,2006.
Softcover reprint of the hardcover 1st edition 2006 978-1-4039-7328-3
All rights reserved.No part of this book may be used or reproduced in any
manner whatsoever without written permission except in the case ofbrief
quotations embodied in critical articles or reviews.
First published in 2006 by
PALGRAVE MACMILLAN™
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Houndmills,Basingstoke,Hampshire,England RG21 6XS
Companies and representatives throughout the world.
PALGRAVE MACMILLAN is the global academic imprint of the Palgrave
Macmillan division of St.Martin’s Press,LLC and of Palgrave Macmillan Ltd.
Macmillan® is a registered trademark in the United States,United Kingdom
and other countries.Palgrave is a registered trademark in the European
Union and other countries.
ISBN 978-0-230-61970-8 ISBN 978-0-230-60075-1 (eBook)
DOI 10.1057/9780230600751
Library of Congress Cataloging-in-Publication Data
Sport,rhetoric,and gender :historical perspectives and media
representations / Linda K.Fuller,editor.
p.cm.
Includes bibliographical references and index.
1.Sports—Social aspects.2.Sports—Language.3.Gender identity.
4.Mass media and sports.I.Fuller,Linda K.
GV706.5.S7364 2006
306.4(cid:1)83—dc22 2005056635
A catalogue record for this book is available from the British Library.
Design by Newgen Imaging Systems (P) Ltd.,Chennai,India.
First edition:September 2006
10 9 8 7 6 5 4 3 2 1
Madison, Delia, and Violet
aspiring athletes
(Thanks to Title 1X)
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Contents
Introduction 1
Linda K. Fuller
Part I Sport Language Per Se
1 Sportswomanship: The Cultural Acceptance
of Sport for Women versus the
Accommodation of Cultured Women in Sport 19
L. Marlene Mawson
2 Language, Gender, and Sport: A Review of the
Research Literature 31
Jeffrey O. Segrave, Katherine L. McDowell,
and James G. King III
3 “Throw Like a Girl” Doesn’t Mean What It
Used To: Research on Gender, Language, and Power 43
Faye Linda Wachs
Part II Historical Perspectives
4 “A Glow of Pleasurable Excitement”:
Images of the New Athletic Woman in
American Popular Culture, 1880–1920 55
Nancy G. Rosoff
5 A Woman in a Man’s World:
“Annie Laurie,” One of
America’s First Sportswriters 65
Mike Sowell
6 White Sauvage-ry: Revisiting the Collegians and
Coeds of Old SiwashCollege 71
Jane M. Stangl
viii CONTENTS
Part III Print Media Representations
7 She Got Game, but She Don’t Got Fame 85
Susan Burris
8 Strong Enough to be a Man, but Made a Woman:
Discourses on Sport and Femininity in Sports
Illustrated for Women 97
Cheryl Cooky
9 Running a Different Race: The Rhetoric of
“Women’s-Only” Content in Runner’s World 107
Marie Hardin and Julie E. Dodd
10 Exercising Control: Empowerment
and the Fitness Discourse 119
Jennifer Smith Maguire
11 Minimizing the MaximModel? Interpreting the
Sexual Body Rhetoric of Teenage Moms through
Physical Education 131
Treena Orchard, Joannie Halas, and Jennifer Stark
Part IV Broadcast Media Representations
12 Television and Aerobic Sport: Empowerment
and Patriarchy in Denise Austin’s Daily Workouts 145
Melissa Camacho
13 We Don’t Glow, We Sweat: The Ever Changing
Commentary about Women’s Athletics 159
James R. Hallmark
Part V Visual Media Representations
14 Game Face: Sports Reporters’ Use of Sexualized
Language in Coverage of Women’s Professional Tennis 171
Kimberly L. Bissell
15 The Vamp, the Homebody, and the Upstart:
Women and the Language of Baseball Films 185
Linda K. Fuller
16 Britney, the Body and the Blurring of Popular
Cultures: A Case Study of Music Videos, Gender, a
Transcendent Celebrity, and Health Issues 199
Catherine Sabiston and Brian Wilson
CONTENTS ix
Part VI Classic Case Studies
17 NASCAR’s Boy Wonder: Jeff Gordon as
Ambivalent Sex Symbol in a Macho Subculture 213
Scott A.G.M. Crawford
18 “Hey, I’m the Coach’s Wife, not the Team Mom”:
The Rhetoric of Little League Mothers’ Role
Performances 221
Kim Golombisky
19 “Man-On”: The Culture of Girls’ Soccer 233
Sally Cole Mooney
20 The Making of the Perfect Sacrifice: A Rhetorical
Analysis of Football Coaches’ Descriptions
of their Wives 241
Diana L. Tucker
21 GirlSpeak: Adolescent Females Talk about
their Athletic Identities 253
Susan G. Zieff
About the Contributors 265
Index 271