Table Of ContentSport in the Iberian Peninsula
This is the first book in English to offer an overview of the development of the
sport industry in Spain and Portugal, examining the social, economic, cultural,
and political impact sport has had in this region and on world sport more broadly.
Drawing on sources in Spanish and Portuguese, the book presents important
new perspectives and empirical material not previously available to English-
speaking audiences. With a strong focus on management, development,
economics, governance, and law, set in a broader historical and socio-cultural
context, the book explains the unique characteristics of the sport industry in the
Iberian Peninsula. It takes a deep dive into Spanish and Portuguese football—
in many ways the centre of gravity of Iberian sport—and into sport tourism, a
hugely significant component of the broader economy of the region. The book
also considers important emerging themes in Iberian sport, from the development
of women’s sport to the global profile of Cristiano Ronaldo and Rafael Nadal, and
considers the wider influence of Iberian sport across the wider Hispanic diaspora.
This is fascinating and illuminating reading for anybody with an interest in
sport business and management, global sporting cultures, international business,
or Hispanic or Latin American studies.
Jerónimo García-Fernández is an associate professor of sports science in the
department of physical education and sport at the Universidad de Sevilla, Spain.
His research focuses on the management of fitness centres, customer loyalty,
consumer perception, digital transformation, customer satisfaction, and analysis
of professional profiles linked to the sport and fitness sector. In 2016, he was
President of the Ibero-American Congress on Sports Economics that took place
in Spain, and in 2020 and 2021 was President of the International Conference on
Technology in Physical Activity and Sport. He is the CRDO (Chief Research and
Development Officer) of Fitbe Spin-off, a university startup focused on consumer
management in fitness centres.
Moisés Grimaldi-Puyana is an associate professor of sports science in the
department of physical education and sport at the Universidad de Sevilla, Spain.
His research examines the management of sport organisations, and particularly
the perceived satisfaction and customer loyalty of clients in sport organisations.
Moreover, he has studied the management and recreation of sport organisations,
and conducted professional profiles linked to the sports sector. He has led multiple
projects related to sport with agencies in both the public and private sectors. Many
of these projects have focused on the transfer of researcher findings to the needs
of these sports organisations.
Gonzalo A. Bravo is a professor of sport management in the College of Applied
Human Sciences at West Virginia University, USA. He teaches undergraduate
and graduate courses in sport governance, international sport, research methods,
and the socio-cultural and ethical dimensions of sport. His research examines
issues on organisational behaviour and the policy and governance of sport. He has
given more than 100 presentations in sport management and sport sociology at
conferences hosted all over the world, and been invited to give keynote addresses
in universities in Brazil, Canada, Chile, China, Macao, Japan, Korea, Mexico, the
United States, Spain, Venezuela, and Zimbabwe.
Routledge Research in Sport Business and Management
Embedded Multi-Level Leadership in Elite Sport
Edited by Svein S. Andersen, Per Øystein Hansen and Barrie Houlihan
Good Governance in Sport
Critical Reflections
Edited by Arnout Geeraert and Frank van Eekeren
Stakeholder Analysis and Sport Organisations
Edited by Anna-Maria Strittmatter, Josef Fahlén and Barrie Houlihan
Sport and Brexit
Regulatory Challenges and Legacies
Edited by Jacob Kornbeck
Sport Management Education
Global Perspectives and Implications for Practice
Edited by Mike Rayner and Tom Webb
Digital Business Models in Sport
Edited by Mateusz Tomanek, Wojciech Cieśliński and Michał Polasik
Sport Management, Innovation and the COVID-19 Crisis
Edited by Gözde Ersöz and Meltem Ince Yenilmez
Sport in the Iberian Peninsula
Management, Economics and Policy
Edited by Jerónimo García-Fernández, Moisés Grimaldi-Puyana
and Gonzalo A. Bravo
For more information about this series, please visit www.routledge.com/Routledge-
Research-in-Sport-Business-and-Management/book-series/RRSBM
Sport in the Iberian Peninsula
Management, Economics and Policy
Edited by Jerónimo García-
Fernández, Moisés Grimaldi-Puyana
and Gonzalo A. Bravo
First published 2023
by Routledge
4 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
and by Routledge
605 Third Avenue, New York, NY 10158
Routledge is an imprint of the Taylor & Francis Group, an informa business
© 2023 selection and editorial matter, Jerónimo García-Fernández, Moisés
Grimaldi-Puyana and Gonzalo A. Bravo; individual chapters, the contributors
The right of Jerónimo García-Fernández, Moisés Grimaldi-Puyana and Gonzalo A. Bravo
to be identified as the authors of the editorial material, and of the authors for their
individual chapters, has been asserted in accordance with sections 77 and 78 of the
Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised
in any form or by any electronic, mechanical, or other means, now known or hereafter
invented, including photocopying and recording, or in any information storage or
retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered
trademarks, and are used only for identification and explanation without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging-in-Publication Data
Names: García-Fernández, Jerónimo, editor. | Grimaldi-Puyana, Moisés, editor. | Bravo,
Gonzalo A., 1959– editor.
Title: Sport in the Iberian peninsula : management, economics and policy / edited by
Jerónimo García-Fernández, Moisés Grimaldi-Puyana and Gonzalo A. Bravo.
Description: Abingdon, Oxon ; New York, NY : Routledge, 2023. | Series: Routledge
research in sport business and management | Includes bibliographical references and
index.
Summary: “This is the first book in English to offer an overview of the development of
the sport industry in Spain and Portugal, examining the social, economic, cultural, and
political impact sport has had in this region and on world sport more broadly. Drawing
on sources in Spanish and Portuguese, the book presents important new perspectives
and empirical material not previously available to English-speaking audiences. With
a strong focus on management, development, economics, governance and law, set
in a broader historical and socio-cultural context, the book explains the unique
characteristics of the sport industry in the Iberian Peninsula. It takes a deep dive into
Spanish and Portuguese football – in many ways the centre of gravity of Iberian sport –
and into sport tourism, a hugely significant component of the broader economy of the
region. The book also considers important emerging themes in Iberian sport, from the
development of women's sport to the global profile of Cristiano Ronaldo and Rafael
Nadal, and considers the wider influence of Iberian sport across the wider Hispanic
diaspora. This is fascinating and illuminating reading for anybody with an interest in sport
business and management, global sporting cultures, international business, or Hispanic or
Latin American studies”— Provided by publisher.
Identifiers: LCCN 2022025248 | ISBN 9781032018904 (hardback) | ISBN 9781032053158
(paperback) | ISBN 9781003197003 (ebook)
Subjects: LCSH: Sports administration—Spain. | Sports administration—Portugal. |
Sports—Economic aspects—Spain. | Sports—Economic aspects—Portugal.
Classification: LCC GV713 .S67723 2023 | DDC 796.06/9—dc23/eng/20220630
LC record available at https://lccn.loc.gov/2022025248
ISBN: 978-1-032-01890-4 (hbk)
ISBN: 978-1-032-05315-8 (pbk)
ISBN: 978-1-003-19700-3 (ebk)
DOI: 10.4324/9781003197003
Typeset in Goudy
by Apex CoVantage, LLC
Contents
List of Contributors x
Preface xvii
Acknowledgements xxiii
1 Sport in the Iberian Peninsula: an introduction 1
JERÓNIMO GARCÍA-FERNÁNDEZ, MOISÉS GRIMALDI-PUYANA,
AND GONZALO A. BRAVO
2 Socio-cultural and historical background of sport in Spain
and Portugal 14
DAVID MOSCOSO-SÁNCHEZ, FRANCISCO PINHEIRO,
AND XAVIER PUJADAS
3 The European Union and sport: economy, public policy and
legislation 24
PILAR APARICIO-CHUECA, AMAL ELASRI-EJJABERI, XAVIER
TRIADÓ-IVERN, AND MARC BLANCH CASADESÚS
4 The sport systems in Spain and Portugal 34
MARIA JOSÉ CARVALHO, MARÍA JOSEFA GARCÍA-CIRAC,
AND MARISA SOUSA
5 The legal framework of the sports industry in Spain and Portugal 46
VICENTE JAVALOYES SANCHIS AND RICARDO FERNANDES CARDOSO
6 Public policies and sport participation in Spain and Portugal 56
FERNANDO LERA-LÓPEZ, ANTONIO G. GÓMEZ-PLANA,
AND ANTÓNIO DE ARAÚJO BARROS MAIA
viii Contents
7 From buildings and equipment to ‘spaces’ for sports in Spain 70
JUAN MANUEL MURUA
8 Sports gambling in Spain 85
PLÁCIDO RODRÍGUEZ AND LEVI PÉREZ
9 The Iberian fitness industry: experiences from Portugal
and Spain 98
PABLO GÁLVEZ-RUIZ, JERÓNIMO GARCÍA-FERNÁNDEZ, CELINA
GONÇALVES, AND VIRGINIA ALCARAZ-RODRÍGUEZ
10 Economic and social effects of sporting events
and organisations in Spain and the Iberian Peninsula 109
FERRAN CALABUIG MORENO, DAVID PARRA-CAMACHO,
AND JOSEP CRESPO-HERVÁS
11 Sports entrepreneurship and intrapreneurship in the Iberian
Peninsula: a bibliometric analysis 123
ALEJANDRO LARA-BOCANEGRA, PALOMA ESCAMILLA-FAJARDO,
MARÍA HUERTAS GONZÁLEZ-SERRANO, MARÍA DEL ROCÍO
BOHÓRQUEZ, AND MOISÉS GRIMALDI-PUYANA
12 The Spanish football league and the foreign players 140
GABRIEL CHAVES, JAUME GARCÍA, DANIEL ORTÍN,
AND FEDERICO TODESCHINI
13 The Portuguese football league ‘Liga Portugal’ 154
THIAGO SANTOS, PEDRO FATELA, LUÍS VILAR,
AND BERNARDO GONÇALVES
14 La Roja, Real Madrid, and Barça: a Historic Perspective 164
CARLES MURILLO FORT AND FRANCISCO PUIG
15 Spanish women’s leagues and the push towards professionalisation 177
JOSÉ MANUEL SÁNCHEZ-SANTOS AND MARY ELENA
SÁNCHEZ-GABARRE
16 La Vuelta: impact on Local Communities 188
JOSÉ MIGUEL VEGARA-FERRI, JOSÉ MARÍA LÓPEZ-GULLÓN,
ARTURO DÍAZ-SUÁREZ, AND SALVADOR ANGOSTO
Contents ix
17 Traditional games and sports of the Iberian Peninsula as
tourist attractions 199
GONZALO RAMÍREZ-MACÍAS, AUGUSTO REMBRANDT RODRÍGUEZ-
SÁNCHEZ, AND MA JOSÉ LASAGA-RODRÍGUEZ
18 Nautical sports in Spain 209
ISRAEL CARABALLO VIDAL AND JOSÉ V. GUTIERREZ-MANZANEDO
19 Global brands from the Iberian Peninsula: Nadal, Gasol,
Cristiano, and Mourinho 222
LEONOR GALLARDO AND JORGE GARCÍA-UNANUE
20 Sport governance in Portugal 232
LUIZ HAAS AND TIAGO RIBEIRO
21 Evaluating the performance of Spanish sport federations:
a multiple goal approach 245
PATRICIO SÁNCHEZ-FERNÁNDEZ, LUIS CARLOS SÁNCHEZ,
AND ANGEL BARAJAS
Index 257
