Sport beyond television : the internet, digital media and the rise of networked media sport

255 Pages·5.489 MB·English

by  Brett Hutchins, David Rowe

Sport Beyond Television
Routledge Research in Cultural and Media Studies
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Sport Beyond Television
The Internet, Digital Media and
the Rise of Networked Media Sport
Brett Hutchins and David Rowe
NEW YORK LONDON
First published 2012
by Routledge
711 Third Avenue, New York, NY 10017
Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group,
an informa business
© 2012 Taylor & Francis
The right of Brett Hutchins and David Rowe to be identified as author of
this work has been asserted by him/her in accordance with sections 77 and
78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or
utilised in any form or by any electronic, mechanical, or other means, now
known or hereafter invented, including photocopying and recording, or in
any information storage or retrieval system, without permission in writing
from the publishers.
Trademark Notice: Product or corporate names may be trademarks or
registered trademarks, and are used only for identification and explanation
without intent to infringe.
Library of Congress Cataloging-in-Publication Data
Hutchins, Brett, 1973–
Sport beyond television : the internet, digital media and the rise of
networked media sport / by Brett Hutchins and David Rowe.
p. cm. — (Routledge research in cultural and media studies ; 40)
Includes bibliographical references and index.
1. Mass media and sports. 2. Social media. 3. Communication in
sports. 4. Sports—Social aspects. I. Rowe, David. II. Title.
GV742.H88 2012
070.4'49796—dc23
2011048018
ISBN13: 978-0-415-88718-2 (hbk)
ISBN13: 978-0-203-12041-5 (ebk)
Typeset in Sabon by IBT Global.
For Janine and Rowan. We’re still standing tall.
For Dan and Maddy, and to the living memory of Patrick.

Contents
List of Abbreviations xiii
Acknowledgments xv
1 Introduction: Fishing for Eyeballs 1
2 Television and the Internet 20
3 Networked Media Sport 46
4 Blogging, Social Networking Sites, and Information Accidents 72
5 Online Crowds and Fandom 100
6 Sports Journalism: Convergence and a Leaking Craft 125
7 Computer Games and the Refashioning of Media Sport 151
8 The Future: Networks, Telecoms, and Access 177
Notes 187
References 197
Index 229