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About Sport as a Vehicle for Deploying Corporate Social Responsibility
This paper explores the role that sport can play as a vehicle for deploying CSR. It exposes the social responsibili- ties implicit in sport as well as those found in the corporate world. An opportunity lies at the intersection of these mutual responsibilities in the combination of the financial leverage available to corporations and the distributive/symbolic power inherent in sport.
Detailed Information
| Author: | ['3BL Media Staff'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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