Table Of Content“Inthemidstofmountingeconomicpoliticalandenvironmentalchallengescomesthisextraordinary
bookasproofofthebirthofthenewleadershipneededtosaveourplanet.WhatDonBeckandhis
colleagueshavepennedonthesepagesisnothingshortofgenius…Thisisamust-readforleaderswhoare
seriousaboutbecomingconscioustrailblazersforourplanet.”
JohnMackey,CEO,WholeFoodsMarket
“DonBeckisnotonlyacreatorofnewknowledgeandathoughtleaderofreputebutalsoasuperb
advisor,supporter,encouragerwithpracticalinsight.”
GeorgeLindeque,PhD,FormerExecutiveDirectorofESKOM
“SpiralDynamicsinActiongivesalenswhichilluminatestrendsamidsttheworld’sdiversitythatwere
invisiblebefore.Moreimportantly,thisbookgivesusaperspectivethroughwhichwecanunderstand
currentaffairs,crisesandconflicts,andattemptstousethisknowledgeforthebettermentofsociety,the
environmentandmankind.Thisfieldguideisamust-readforanyonewantingtounderstandand
positivelyimpacttheworldaroundthem.”
RabbiAntonKlein,UnionofOrthodoxSynagogues(UOS)andDirectoroftheBethDin(The
JewishEcclesiasticalCourt)
“Aswithmanysuchvisionary-creativespirits,whilebeingprofoundlyontarget,DrBeckmayalsobejust
slightlyaheadofhistime.ThisbookrepresentstheleadingedgeofIntegralthinking-in-action.Wenow
haveanorthstarthatcanpointourwayhomeifwearewillingandabletoreadourcharts.Thisisthe
map.”
BertParlee,PhD
“SpiralDynamicsinActiontookmeonanexhilaratingrideofself-discovery,andprovidedmewiththe
toolstothriveinamulti-ethnic,multi-culturalenvironment.TheauthorsofSpiralDynamicsinAction
madeClareW.Graves’sworkonthe‘Emergent,Cyclical,DoubleHelixModelofAdultBiopsychosocial
Development’meaningfulandpracticaltoimplementineverydaylife.Readingthebookhastransformed
mylife.Itisamust-read.”
HermanBruwer,SaleEngineer,InterSystems,SouthAfrica
“SpiralDynamicsinActionshowsBeckstillhasasmuchtocontributeasageopoliticalconsultantand
provocateurofglobalandsocietallevelchange,nowfocusingonthewickedproblemsandsocialmessesof
2017andbeyond.”
DarrellGooden,PhD,CertifiedAssociate&Instructor,AdizesGraduateSchool
“Intoday’svolatile,uncertain,complexandambiguous(VUCA)world,diversifiedleadershipis
requiredfordrivingproductivity.SpiralDynamicsinActiontranscendsneurosciencetolearning
opportunitiesthatshapethebusinessworld.”
GeorgeMaluwiDamien,EmployeeEngagementandCommunication,Damang,Ghana
“TherichnessofthisbookisinitspresentationoftheconceptofSpiralDynamicsinboththetheoretical
andpracticalformsinabidtoadvancehumanconsciousness.Byunderstanding‘thedeepunderlying
archetypesofhumanity’andanalyzingpeople’smentality,leaderscanengageandaddressthepeople’s
needsatalllevelsofsocietywithoutexclusion.Thisbookacknowledgestheformulationofnewparadigms
aspeopleconstantlyadapttotheirdynamicenvironmentsandadvocateformultifacetedgovernment
structuresthatareaccommodativetothedifferingvaluesystemsthatexist.”
DrJoyceToendepi,LeadershipandChangeFacilitator,MandalaConsulting
www.mandalaconsulting.co.za
“Thisbookbringstogetherthemostimportantconceptsandapproachesfordealingwithlarge-scale,
complex,humanchallenges.Socialproblemssuchaspoverty,crimeandcorruption,educationdisparities,
andpoliticalpolarizationbecometractableusingapracticalframeworkthatembracescomplexdynamics
andadeeperunderstandingofhumannature.”
KevinKells,PhD,TeamEarthhttp://team.earth
“Thisbookwillbeavaluableandessentialtoolassistingcompaniesinunderstandingandmanaging
diversityintheworkplace.”
HenkvanZyl,HRExecutiveandSpecialist,Co-determination,SouthAfrica
“Inowrelyuponthisessentialcognitiveframeworkeachdaytosolvecomplexbusinesschallengesand
makeintegralcontributionstomyclients.IamforeverindebtedtoDr.Beck.”
JosephRende,SocialInfrastructureDevelopmentExecutive
“Thisbookcreatesapathwaytowardsasocietythatischaracterizedbyinclusivity,authenticityandone
thatvaluesdeepwisdom.Throughlisteningtoallthevoicesinthesystem,leadersareempoweredtoask
thequestionsthatleadtosynthesisandbuildingtheadaptivecapabilitytobenefitsocietyatlarge.”
Dr.Anna-RosaleRoux,ConsultingPsychologistandMasterODPractitioner,SouthAfrica
“Thefundamentalproblemmankindfacesbeforeitself-destructsisthatitmustunderstanditstrue
identityandultimatedestiny.WearewitnessingDr.DonBeck’svisionthatfurtherdefinesmankind’strue
identityandprovidesaplanforactualizingthatdestiny.Beckoffersaparadigmtotransformmutually
exclusivecommunitiesofthoughtintoanorganicunifiedwhole.Beck’ssubtleyetpracticalmodel
demandsthatweembracethisnewparadigm,providinguswiththeinstrumentsandcontrolstomaster
ourcollectivedestiny.”
EmanuelCPerlman,FounderandCEOofDestinationPeaceInternational
“Atlast,atlast!Ifyouwanttomakeintelligentdecisionsreadthisbook.”
LawrenceBloom,SecretaryGeneral,BeEarthFoundation(aUNInter-Governmental
Organization)
“Agreatseminalworkwhichcondensesthecodesofhumanevolutionforactionandmicro-meso-and
large-scalechange.Amasterpiece.”
AlbertKlamt,Philosopher
“Thisbookshouldbemandatoryreadingineveryschoolanduniversity.Itisthemastercodeofhuman
nature,liketheDNAofhumanpsychology,whichexplainsagreatdealabouthumanmotivationand
behavior.Onceyouunderstandit,youcanseetheunderlyingforceswhichexplainsomuchinpolitics,
business,leadershipandsociety.”
NicholasBeecroft,ConsultantPsychiatristandDirector,FutureofWesternCivilizationProject
“Thisistrulypioneeringwork—essentialreadingforthoseengagedinamomentousleapforward.Iam
honoredtorecommendit.”
NancyRoofPhD,FoundingEditor,KosmosJournal
“Thisisabreakthroughbook,emphasizingthecriticalimportanceofearlydevelopmentalstagesasthey
contributetothewholeperson.Thisknowledgeisessentialforanypersonwhodesignsandimplements
strategiesinserviceofhumanevolution.”
TomFeldman,FoundingMember,CoachandFacilitatorAssociationof
TransformationalLeaders,SoCal
“Thisbookelegantlybalancesthescienceandartofpeopleinvolvementinco-creatingimprovement.
Underpinnedbyamatureunderstandingofchange,SpiralDynamicsinActionpracticallyguidesthe
empowermentofpeoplewithintheorganizationtointegratethechangesintotheircontextandsocial
system.”
AnsiePrinsloo,SpecialistQualityHealthcareImprovementAdvisor
“SpiralDynamicsinActionisanextraordinarybook,showinghowthe‘theory’ofSpiralDynamicshas
beenthefoundationofcritical,dramaticchangesintheworld,aswellasinthedevelopmentof
individuals,organizationsandcountries.Donandhispartnershaveprovidedthecompletepathway,and
theworktheyhavedoneinthisremarkablebookisabsolutelyamazing.”
LauraFreyHornEd.D
“Amust-readforthosewhowanttoaffectchangewithpeople,organizations,countriesand,ultimately,
theworld.”
JimChandler,FormerTotalQualityLeadershipDirector,NavalWarfareAssessmentCentre,
andanadvocatefortheDemingCoorporativeandDemingInstitute
“Everypageofthisbookoffersauthentichopethatcanguidetheway.Readitandthenactonit.Dr.Beck
isalwaysremindingustoaskthequestion,‘Whatneedstobedone?’SpiralDynamicsinAction:Humanity’s
MasterCodemasterfullygivesusthekeystodecodingvaluesystems,worldviewsandmindsetsthatcrack
thecodesthatshapeourmultidimensionallivessothatwecanevolvetoaneworderofthinkingandbeing
forthebenefitofthewhole.Atthischallengingtimeinhistory,whatcouldbemoreimportantthanthat?”
DianeWilliams,Founder&President,TheSourceofSynergyFoundation
“Dr.DonBeckandhisgiftedteamofinternationalco-writersshouldbenominatedforaNobelPeace
Prize.SpiralDynamicsinActionisnothingshortofamasterpieceandIencourageallleaders,andaspiring
leadersalike,tosleepwithitunderyourpillow.Readiteachmorningwhenyouawaken,andeachevening
beforeyougotosleep.Doingsowillchangehowyouareinspiredtoinspirechange,andunleashyour
greatnessasaleader.”
KatherineWoodwardThomas,MA,MFT,NewYorkTimesBestsellingAuthorofConscious
Uncoupling:5StepstoLivingHappilyEvenAfter
“Thisbookisalegacytothelifeofmyfamily,andIcouldn’tbemoreproudofmydad,mymom,andmy
siblingsBelindaandMatt.IfIpassalongtomydaughter,Jillian,nothingmorethanabitofwisdom
garneredontheplainsofZululand,thenwelldonetoyou,Dad.”
DonBeckJr.
SPIRAL DYNAMICS IN ACTION
Spiral Dynamics in Action:
Humanity’s Master Code
Don Edward Beck,Teddy Hebo Larsen,
Sergey Solonin,Rica Cornelia Viljoen
andThomas Q. Johns
Thiseditionfirstpublished2018
©2018DonBeck,TeddyHeboLarsen,SergeySolonin,andRicaCorneliaViljoen
Registeredoffice
JohnWiley&SonsLtd,TheAtrium,SouthernGate,Chichester,WestSussex,PO198SQ,United
Kingdom
Fordetailsofourglobaleditorialoffices,forcustomerservicesandforinformationabouthowto
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Allrightsreserved.Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,or
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LibraryofCongressCataloging-in-PublicationData
Names:Beck,Don(DonEdward),author.
Title:Spiraldynamicsinaction:humanity’smastercode/byDonBeck[andfourothers].
Othertitles:Spiraldynamics
Description:Chichester,UnitedKingdom:JohnWiley&Sons,2018.|Earliereditionpublished
in1996as:Spiraldynamics:masteringvalues,leadership,andchange:exploringthenew
scienceofmemetics.|Includesbibliographicalreferencesandindex.|
Identifiers:LCCN2018001013(print)|ISBN9781119387183(pbk.)
Subjects:LCSH:Values–Psychologicalaspects.|Typology(Psychology)|Leadership.|
Personalityandsocialintelligence.|Memetics.
Classification:LCCBF778.B342018(print)|DDC158–dc23
LCrecordavailableathttps://lccn.loc.gov/2018001013
AcataloguerecordforthisbookisavailablefromtheBritishLibrary.
ISBN978-1-119-38718-3(pbk)ISBN978-1-119-38720-6(ebk)
ISBN978-1-119-38721-3(ebk)
CoverDesign:Wiley
CoverImage:©amtitus/GettyImages
Setin10/12ptEhrhardtMTStdbyAptaraInc.,NewDelhi,India
PrintedinGreatBritainbyTJInternationalLtd,Padstow,Cornwall,UK
10 9 8 7 6 5 4 3 2 1
Fred Krawchuk is the founder and CEO of the Pathfinder Consulting Group,
senior lecturer at IESE Business School, executive coach and writer. Fred
empowers leaders and organizations to manage uncertainty, and innovate in
dynamicenvironments.Heisanaccomplishedleaderknownforstrategicplan-
ningusingSpiralDynamicsandleadinghigh-riskoperationsaroundtheglobe,
includingpeace-keepingintheBalkans,jungleoperationsinLatinAmericaand
SoutheastAsia,andcounter-insurgencyinIraqandAfghanistan.
Blending his peak performance, negotiations and design-thinking expertise,
hewritesaboutandguidesseniorexecutivesonhowtobuildconsensusbetween
stakeholdersfromallwalksoflife,alignactionandgeneratepragmaticsolutions
to complex challenges. Fred works with a variety of public-sector and corpo-
rateclientsaroundtheworldenablingthemtobecomemoreagileandadaptive
in volatile, uncertain, complex and ambiguous (VUCA) situations, whether in
business, government or conflict zones. A graduate of West Point, he also has
degreesfromIESEBusinessSchoolandHarvardUniversity.
He is a decorated US Army Special Forces Colonel, Olmsted Scholar, and
formerGeorgeC.MarshallFellowattheUSDepartmentofState.Along-time
mindfulnessandresilienceexpert,FredalsoservesontheAdvisoryCommittee
fortheComingHomeProject,andontheboardofdirectorsofPeaceThrough
Commerce.
Inthewordsof DonBeck:“ColonelFredisa21stcenturywarrior.Forme
herepresentspolicemenand-women,peopleinthearmy,andothersthatwalk
adifficultlinetomaintainsociety’sstability.ColonelFredisamanwhoisboth
a war-maker and a peace-facilitator. He has a wonderful record in working in
difficultplaces,wherepeoplematter,yetthereisajobtobedone.Thisdedication
isfortheseworkers,theirfamilymembersandclosefriends,whoallpaytheprice
forustodealwithsociety.”
ThisbookisdedicatedtoFred,theColonel
Thisbookaboutmylife’sworkwouldnotbecompletewithoutthementionof
mywifeandpartner,PatBeck,whothroughalltheupsanddownsoflifehasbeen
atmyside.Shehastraveledwithme,stayedathometotakecareofmychildren,
sharedinmysuccessesandmydisappointments.
Asaverysmallthankyou,PatIdedicatethisbooktoyou.
GodBlessYou.
