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Download Spark: The Insight to Growing Brands by Paddy Rangappa in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Spark: The Insight to Growing Brands
park addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building.Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-building–how to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth.Rich in case-studies of successful global brands like Dove, McDonald’s and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies, Spark offers a lifeline to the professional committed to building and nurturing a powerful brand.
Detailed Information
| Author: | Paddy Rangappa |
|---|---|
| Publication Year: | 2017 |
| ISBN: | 9788193355220 |
| Language: | English |
| File Size: | 2.8 |
| Format: | |
| Price: | FREE |
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