Social Networking Spaces: From Facebook to Twitter and Everything In Between A Step-by-Step Introduction to Social Networks for Beginners and Everyone Else

523 Pages·2010·90.139 MB·English

by  Todd Kelsey (auth.)

Social Networking Spaces

From Facebook to Twitter and
Everything In Between

A Step-by-Step Introduction to Social Networks
for Beginners and Everyone Else

■ ■ ■
Todd Kelsey
Social Networking Spaces: From Facebook to Twitter and Everything In Between
Copyright © 2010 by TODD KELSEY
All rights reserved. No part of this work may be reproduced or transmitted in any form or by
any means, electronic or mechanical, including photocopying, recording, or by any
information storage or retrieval system, without the prior written permission of the copyright
owner and the publisher.
ISBN-13 (pbk): 978-1-4302-2596-6
ISBN-13 (electronic): 978-1-4302-2597-3
Printed and bound in the United States of America 9 8 7 6 5 4 3 2 1
Trademarked names may appear in this book. Rather than use a trademark symbol with every
occurrence of a trademarked name, we use the names only in an editorial fashion and to the
benefit of the trademark owner, with no intention of infringement of the trademark.
President and Publisher: Paul Manning
Lead Editor: Michelle Lowman
Technical Reviewer: Alexandra Constantin
Editorial Board: Clay Andres, Steve Anglin, Mark Beckner, Ewan Buckingham, Tony
Campbell, Gary Cornell, Jonathan Gennick, Michelle Lowman, Matthew Moodie,
Jeffrey Pepper, Frank Pohlmann, Ben Renow-Clarke, Dominic Shakeshaft, Matt Wade,
Tom Welsh
Coordinating Editor: Jim Markham
Copy Editors: Tiffany Taylor, K. Stence, Tracy Brown Collins
Compositor: Mary Sudul
Indexer: Potomac Indexers
Artist: April Milne
Cover Designer: Anna Ishchenko
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To my brother, Mark
Thanks for living life so fully. What an inspiration!
Contents at a Glance

Contents.....................................................................................................................vi
About the Author....................................................................................................xvii
About the Technical Reviewer...............................................................................xviii
Acknowledgments...................................................................................................xix
Introduction.............................................................................................................xxi

■ Chapter 1: Carpe Diem! Capture, Preserve, and Share
Your Adventures on Social Networks....................................................................1
■ Chapter 2: What the Heck Is Facebook?..............................................................25
■ Chapter 3: Getting Started with Facebook...........................................................51
■ Chapter 4: Capturing Your Story on Facebook...................................................111
■ Chapter 5: Branching Out: Facebook Pages and Facebook Advertising............147
■ Chapter 6: What the Heck Is Twitter?................................................................181
■ Chapter 7: Making the Most of Your Tweets......................................................203
■ Chapter 8: What the Heck Is a Blog?..................................................................233
■ Chapter 9: Designing and Sharing Your Blog.....................................................251
■ Chapter 10: Using Flickr to Share Pictures........................................................275
■ Chapter 11: Watching and Sharing Video on Youtube.......................................297
■ Chapter 12: What the Heck Is LinkedIn?............................................................331
■ Chapter 13: Using LinkedIn to Strengthen Your Career Support Network.........351
■ Chapter 14: What the Heck Is MySpace?...........................................................375
iv
■ CONTENTS AT A GLANCE

■ Chapter 15: Meetup: The Original Social Network.............................................397
■ Chapter 16: What the Heck Is Ning?..................................................................419
■ Chapter 17: Exploring 3D Virtual Worlds: Second Life.......................................441
■ Chapter 18: Going Global: Connecting with People in Other Countries
and Languages, with Google Translate and Google Multilingual Chat...............467

■ Appendix A: Kahonua and RGB..........................................................................485
■ Appendix B: CFTW: A Personal Invitation to Join the CFTW Conversation.........493

Index.......................................................................................................................499

v
■ CONTENTS

Contents

Contents at a Glance..................................................................................................iv
About the Author....................................................................................................xvii
About the Technical Reviewer...............................................................................xviii
Acknowledgments...................................................................................................xix
Introduction.............................................................................................................xxi

■ Chapter 1: Carpe Diem! Capture, Preserve, and Share
Your Adventures on Social Networks....................................................................1
A Step-by-Step Introduction to Social Networks for Beginners and Everyone Else...........i(cid:2)
In this chapter:...................................................................................................................1(cid:2)
Introduction.......................................................................................................................1(cid:2)
Disclaimer: Feedback, Participation Desired.....................................................................2(cid:2)
Sharing Stories from Your Life on Social Networks...........................................................2(cid:2)
Dr. Fun’s Prescription: Capture, Preserve, and Share.......................................................3(cid:2)
Preserve...................................................................................................................................................4(cid:2)
Bad News: Social Networks Aren’t Eternal or All Powerful......................................................................5(cid:2)
Good News: Personal Digital Archaeology................................................................................................5(cid:2)
Social Network Roadmap: Back It Up, or Capture, Preserve, and Share...........................6(cid:2)
Facebook..................................................................................................................................................6(cid:2)
Twitter......................................................................................................................................................6(cid:2)
Blogs/Blogger/Google Tools.....................................................................................................................7(cid:2)
Flickr.........................................................................................................................................................9(cid:2)
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■ CONTENTS

YouTube....................................................................................................................................................9(cid:2)
Ning........................................................................................................................................................10(cid:2)
Second Life.............................................................................................................................................10(cid:2)
MySpace.................................................................................................................................................10(cid:2)
Meetup...................................................................................................................................................11(cid:2)
The Story of Personal Digital Archaeology.......................................................................11(cid:2)
Conversation and Community.................................................................................................................12(cid:2)
The Life Story Suitcase....................................................................................................13(cid:2)
The Story of Lifestorysuitcase.com........................................................................................................14(cid:2)
Meet CFTW.............................................................................................................................................15(cid:2)
Meet MakeAByte....................................................................................................................................15(cid:2)
Life Story Suitcase: A Sneak Peek..........................................................................................................16(cid:2)
2069.us............................................................................................................................20(cid:2)
The Importance of Sharing Your Stories..........................................................................21(cid:2)
Conclusion.......................................................................................................................23(cid:2)
■ Chapter 2: What the Heck Is Facebook?..............................................................25
In This Chapter:................................................................................................................25(cid:2)
Introduction.....................................................................................................................25(cid:2)
Facebook Friends...................................................................................................................................26(cid:2)
Status.....................................................................................................................................................27(cid:2)
Chat........................................................................................................................................................28(cid:2)
Why Facebook?......................................................................................................................................28(cid:2)
Understanding Facebook.................................................................................................31(cid:2)
Writing on the Wall.................................................................................................................................32(cid:2)
Photos.....................................................................................................................................................34(cid:2)
Profile.....................................................................................................................................................37(cid:2)
Swimming in the Stream: News Feed....................................................................................................38(cid:2)
Hide and Seek with the “Hide” Function................................................................................................40(cid:2)
Facebook Applications...........................................................................................................................41(cid:2)
vii
■ CONTENTS

Links................................................................................................................................47(cid:2)
Q/A...................................................................................................................................49(cid:2)
Conclusion.......................................................................................................................49(cid:2)
■ Chapter 3: Getting Started with Facebook...........................................................51
In This Chapter:................................................................................................................51(cid:2)
Introduction.....................................................................................................................51(cid:2)
Joining.............................................................................................................................52(cid:2)
Filling Out Your Profile............................................................................................................................58(cid:2)
Searching for Friends.............................................................................................................................64(cid:2)
Exploring Friends’ Profiles and Photos...................................................................................................66(cid:2)
Posts and Privacy...................................................................................................................................78(cid:2)
Exploring Groups....................................................................................................................................82(cid:2)
Tips and Tricks................................................................................................................85(cid:2)
Sharing a Link.........................................................................................................................................85(cid:2)
Hide and Seek with the Hide Function: One of the Most Important Things to Learn on Facebook.........88(cid:2)
Changing Your Profile Picture.................................................................................................................89(cid:2)
Adjusting General Privacy Settings.........................................................................................................93(cid:2)
Facebook Messages and Notifications...................................................................................................95(cid:2)
Help!.......................................................................................................................................................98(cid:2)
Trying Applications..........................................................................................................98(cid:2)
Browsing Applications............................................................................................................................99(cid:2)
Trying an Application: Scrabble............................................................................................................101(cid:2)
Q/A.................................................................................................................................109(cid:2)
Conclusion.....................................................................................................................110(cid:2)
■ Chapter 4: Capturing Your Story on Facebook...................................................111
In This Chapter:..............................................................................................................111(cid:2)
Introduction...................................................................................................................111(cid:2)
viii
■ CONTENTS

Photos............................................................................................................................112(cid:2)
Creating a Photo Album........................................................................................................................112(cid:2)
Uploading Photos..................................................................................................................................115(cid:2)
Sharing an Album (or Individual Pictures)............................................................................................122(cid:2)
Organizing Photos................................................................................................................................126(cid:2)
Sharing Photos with a Facebook Group...............................................................................................127(cid:2)
More Ways to Upload............................................................................................................................129(cid:2)
Facebook for Your Phone.....................................................................................................................130(cid:2)
Video..............................................................................................................................131(cid:2)
Adding the Video Tab to Your Profile....................................................................................................131(cid:2)
Uploading Videos..................................................................................................................................132(cid:2)
Sharing Videos......................................................................................................................................137(cid:2)
Notes.............................................................................................................................138(cid:2)
Adding the Notes Tab to Your Profile....................................................................................................138(cid:2)
Making a Note......................................................................................................................................139(cid:2)
Q/A.................................................................................................................................143(cid:2)
Conclusion.....................................................................................................................144(cid:2)
■ Chapter 5: Branching Out: Facebook Pages and Facebook Advertising............147
In This Chapter:..............................................................................................................147(cid:2)
Introduction...................................................................................................................147(cid:2)
Understanding Facebook Pages....................................................................................148(cid:2)
Understanding Facebook Ads........................................................................................151(cid:2)
Creating Facebook Pages..............................................................................................152(cid:2)
Publishing the Page..............................................................................................................................157(cid:2)
Getting Help!.........................................................................................................................................157(cid:2)
Additional Fun.......................................................................................................................................159(cid:2)
Linking to Twitter..................................................................................................................................159(cid:2)
Accessing, Editing, and Expanding Your Facebook Page..............................................163(cid:2)
Editing a Page.......................................................................................................................................165(cid:2)
ix