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Download Social media use in B2B context by ['Aries Kusnandar'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Social media use in B2B context
The document discusses the use of social media by B2B companies without a clear strategy. It provides background on the growth of social media and its significance for B2B marketing. The purpose is to explore how B2B firms use social media without a strategy and the challenges they face. The theoretical framework covers social media platforms, monitoring, essential elements of a strategy, and challenges of social media. The methodology section outlines the research approach used which involves a multiple case study and interviews.
Detailed Information
| Author: | ['Aries Kusnandar'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 72 |
| Language: | English |
| Format: | |
| Price: | FREE |
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