Social Media: Usage and Impact

329 Pages·2011·1.39 MB·English

by  Hana S. Noor Al-Deen

Social Media
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Social Media
Usage and Impact
Edited by
Hana S. Noor Al-Deen
and
John Allen Hendricks
LEXINGTON BOOKS
Lanham (cid:129) Boulder (cid:129) New York (cid:129) Toronto (cid:129) Plymouth, UK
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Published by Lexington Books
A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc.
4501 Forbes Boulevard, Suite 200, Lanham, Maryland 20706
www.lexingtonbooks.com
Estover Road, Plymouth PL6 7PY, United Kingdom
Copyright © 2012 by Lexington Books
First paperback edition 2013
All rights reserved. No part of this book may be reproduced in any form or by any
electronic or mechanical means, including information storage and retrieval systems,
without written permission from the publisher, except by a reviewer who may quote
passages in a review.
British Library Cataloguing in Publication Information Available
Library of Congress Cataloging-in-Publication Data
The hardback edition of this book was previously cataloged by the Library of Congress
as follows:
Social media : usage and impact / edited by Hana S. Noor Al-Deen and John Allen
Hendricks.
p. cm.
Includes bibliographical references and index.
1. Online social networks. 2. Social media. 3. Digital communication—Social aspects.
4. Internet—Social aspects. I. Noor Al-Deen, Hana S. II. Hendricks, John Allen.
HM742.S6286 2012
302.23'1—dc23
2011036236
ISBN: 978-0-7391-6729-8 (cloth : alk. paper)
ISBN: 978-0-7391-8009-9 (pbk. : alk. paper)
ISBN: 978-0-7391-6730-4 (electronic)
™
The paper used in this publication meets the minimum requirements of American
National Standard for Information Sciences—Permanence of Paper for Printed Library
Materials, ANSI/NISO Z39.48-1992.
Printed in the United States of America
To all abused, homeless, and shelter animals
that are in desperate need for human compassion and support.
—Hana S. Noor Al-Deen
To Stacy, Abby, and Haydyn for their love and support.
—John Allen Hendricks
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Contents
List of Figures and Tables xi
Foreword xiii
John V. Pavlik
Preface xv
Acknowledgments xix
PART I: SOCIAL MEDIA AND SOCIAL NETWORKING
1 Facebook: How College Students Work It 3
Lynne M. Webb, Megan L. Wilson, Maggie Hodges, Peter A. Smith,
and Monica Zakeri
2 Social Media and Persuasion: Crowdsourcing Arguments
on Digital Networks 23
John Jones
3 The Trivial Pursuits of Mass Audiences Using Social Media:
A Content Analysis of Facebook Wall Posts by Fans of
Top-Trending Television Programs 39
Douglas A. Ferguson
PART II: SOCIAL MEDIA AND EDUCATION
4 Social Media in Education: Effects of Personalization and
Interactivity on Engagement and Collaboration 57
Ronald A. Yaros
vii
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viii Contents
5 You Can’t Go Back Now: Incorporating “Disruptive”
Technologies in the Large Lecture Hall 75
C. Michael Elavsky
6 Tweeting 101: Twitter and the College Classroom 93
Alec R. Hosterman
7 Cultivating a Community of Learners: The Potential Challenges
of Social Media in Higher Education 111
Lily Zeng, Holly Hall, and Mary Jackson Pitts
PART III: SOCIAL MEDIA AND STRATEGIC COMMUNICATION
8 Attitudes and Perceptions about Social Media Among College
Students and Professionals Involved and Not Involved in
Strategic Communications 129
Bobbi Kay Lewis and Cynthia Nichols
9 Beyond the Press Release: Social Media as a Tool for
Consumer Engagement 145
Mia C. Long
10 Marketing and Branding in Online Social Media Environments:
Examining Social Media Adoption by the Top 100 Global Brands 161
Miao Guo
PART IV: SOCIAL MEDIA AND POLITICS
11 Social Media and the Millennial Generation in the
2010 Midterm Election 183
John Allen Hendricks and Jerry K. Frye
12 Social Media and Youth Activism 201
Rhon Teruelle
13 Black Youth, Social Media, and the 2008 Presidential Election 219
Travis L. Gosa
PART V: SOCIAL MEDIA AND LEGAL/ETHICAL ISSUES
14 Legal Pitfalls of Social Media Usage 237
Lyrissa Barnett Lidsky and Daniel C. Friedel
15 The Realm of the Expected: Redefining the Public and
Private Spheres in Social Media 255
Jasmine E. McNealy
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Contents ix
16 Tweets, Blogs, Facebook, and the Ethics of 21st-Century
Communication Technology 271
James Benjamin
Index 289
About the Editors 299
About the Contributors 303
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