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About Social Media Strategy
This document is an excerpt from the book "Strategic Planning for Social Media in Libraries" by Sarah K. Steiner. It provides an overview of the book and its aim to help libraries develop strategic plans for using social media. The book covers topics like types of social media platforms, best practices, implementation, marketing, and metrics. It is intended to guide libraries in creating formal plans that minimize time spent while maximizing return on investment and positive outcomes for patrons. The author argues that while libraries have embraced social media, many have done so without proper planning, and strategic planning can help libraries be more effective and focused in their social media efforts.
Detailed Information
| Author: | ['American Library Association'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 22 |
| Language: | English |
| Format: | |
| Price: | FREE |
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