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About Social Media Strategies For Increasing Sales
This document is a doctoral study submitted by Loretta Ezeife in partial fulfillment of the requirements for the degree of Doctor of Business Administration at Walden University. The study explores social media marketing strategies that organizational leaders can use to increase sales. It presents a literature review on relationship marketing theory and the evolution of social media and marketing. The abstract indicates that data was collected through interviews with leaders from five organizations and a review of their marketing documents. Thematic analysis revealed strategies for identifying target audiences, converting prospects to customers, managing customer relationships, and measuring social media performance. The study aims to help local leaders increase sales, brand awareness, and brand loyalty through effective use of social media.
Detailed Information
| Author: | ['Princess Kay'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 134 |
| Language: | English |
| Format: | |
| Price: | FREE |
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