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About Social Media Monitoring
This document provides guidance on social media monitoring or social listening. It discusses why organizations should monitor social media to understand conversations about their brand, competitors, and industry. It also provides tips on what topics to monitor for, examples of keywords and terms to search, and examples of free and paid social media monitoring tools and platforms. The goal of monitoring is to understand brand health, customer service, crisis management, feedback, and lead generation by listening to online conversations.
Detailed Information
| Author: | ['Demand Metric'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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